Chris Koehler
Chief Marketing Officer, Box
Content
Chris Koehler
Box Chief Marketing Officer • June 28
Be BOLD and be willing to ask people for help. Reach out, do your homework, and network. Find resources, attend events, etc. When reaching out, be very specific on what you are trying to learn and offer to give back in any way. CMOs are some of the most giving leaders as it is in our DNA.
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Chris Koehler
Box Chief Marketing Officer • June 28
So, the simple truth is no one can be an expert across all disciplines of Marketing. Is it necessary to have direct experience across disciplines, say Demand Gen? No. Is it helpful? Yes. I believe there are two ways to gain valuable experience, direct and indirect involvement. Say your core c......Read More
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Chris Koehler
Box Chief Marketing Officer • June 28
While networking is important, building your reputation as someone who is both strategic and execution oriented is critical. The industry is very well connected so focus on being world class at what you do. Be a person that people can count on to deliver just a bit more than what is being asked. ......Read More
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Chris Koehler
Box Chief Marketing Officer • June 28
This is very dependent on the role you are stepping into, but I am a big fan of the book, First 90 days. Be mindful to spend time in the first 30+ days listening to customers, prospects, employees, and investors/board on what is working, not working, opportunities, and challenges. Be careful not ......Read More
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Chris Koehler
Box Chief Marketing Officer • June 28
Well, hopefully your first CMO job is working for a Founder/CEO who understands the value of marketing and the best way to learn this is to ask the CEO how they think about marketing in the interview process. You’ll know pretty quickly if they just care about certain aspects such as pipeline, PR,......Read More
2 Views
Chris Koehler
Box Chief Marketing Officer • June 28
My role at a public unicorn company is radically different than when I was a marketer of 1 at a $10M company. When you’re at a small start-up you don’t have scalable systems or others to get the work done. You are in the thick of it, and it’s all hands-on. When you get to pre-IPO - you have ......Read More
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Chris Koehler
Box Chief Marketing Officer • June 28
I’ve gotten asked this question a lot, and honestly there is no right answer or easy path. Every company has a different need, and as I’ve talked with aspiring VPs - it comes down to what the founder values and the biggest pain point that needs attention. As an example, here at Box, our foun......Read More
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Credentials & Highlights
Chief Marketing Officer at Box