Brett Queener
Managing Director, Bonfire Ventures
Content
Brett Queener
Bonfire Ventures Managing Director • June 6
I would say that most VCs and seed or A-stage believe that if they had a great marketer, things would be different. Part of my job is to make sure that I build a relationship with people in my network and steer them to my companies. As hard as the job of a CMO is, we’d all love amazing ones! ......Read More
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Brett Queener
Bonfire Ventures Managing Director • June 6
Being a CMO is a hard job that really boils down to your leadership ability. I think that this question is dependent on a few things: 1. It’s stage-dependent. I think it’s important to figure out at what stage you’d like to be the CMO at. Early stage? Later stage? 2. My bias is softwar......Read More
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Brett Queener
Bonfire Ventures Managing Director • June 6
I think this is a really hard one. When I talk to marketers, they often feel like they are a square peg in a round hole. 1. FInd a company that really cares about marketing. What is the problem that they are trying to solve and why is that impactful? Why are they committed to it? 2. ......Read More
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Brett Queener
Bonfire Ventures Managing Director • June 6
Year 1 roadmap depends on the stage. I work at earlier-stage companies. Year one roadmap at an early stage is 1) Do we know our ICP and do we know what drives them, 2) Have we proven we know what routes to reach those people and 3) Do we have a pretty good recipe for converting them from the mark......Read More
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Brett Queener
Bonfire Ventures Managing Director • June 6
The earlier stage you go, the more you are acting as a mechanic who is building a custom vehicle. You’re trying to find market fit and you’re doing a lot of testing. You have a lot of theories, but little data. You may fail 8/10 times, but when you do get a data point it’s exciting! It can be......Read More
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Brett Queener
Bonfire Ventures Managing Director • June 6
It depends on the company that you’re working at. The idea of a CMO as an expert in all of the domains (brand, demand gen, pmm) is unrealistic. I do not think that there is an expectation that you are great at all of these things. I think you have to have a broad view of marketing, be a tough jud......Read More
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Credentials & Highlights
Managing Director at Bonfire Ventures
Lives In Santa Monica, CA