How do you approach building a land and expand strategy?

Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?

Go-To-Market Strategy Launch Frameworks Launch Channels Launch Strategy Self-Serve Product Marketing

5 Answers

Christy Roach•

AssemblyAI CMO • 5y

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I can’t speak for how a team at a company I haven’t worked for but here’s how I’ve seen land and expand work well in the past. The TL;DR is that your land strategy should...

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