Launch Channels

I took a survey and in person interviews with customers and did different exercises but I am wondering what would make me more confident about the message

In a short time, everything is different. Customer segmentation is a hard problem. Does your previous customer segmentation still work? Did you adapt it? Did you create anything new? Or is it still so early that you're still figuring it out?

As a worker for a new ventures team in a Wellness Tech unicorn, I have to juggle the necessity to be fast and testing with a good and structured approach and pitch. Sometimes the sales team goes over my head and starts selling without proper alignment.

Any advice on KPIs tied to product launches?

I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?

We're about a launch a new product that's creating a new category, but is largely solving some of the core issues with the "old way". Since it's potentially a "new way vs old way" narrative, how should I design marketing and sales to create demand and education for this product?

I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest: As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks. For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies. I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages

How does that vary given what region you may reside in (HQ vs. regional)

Too often product marketing is seen as a collateral producing engine. But with substantial new launches, we are sometimes the only ones integrating needs, insights, and potential operational bottlenecks across all stakeholders, internal or external. I’m curious both of how you think of org readiness and how you incorporate this dimension into your launch motion.

Do you only include GA products / features in your releases? Do you tier alphas and betas, or have a different approach for classifying them with a corresponding level of effort / activities?

We have a sales-partner channel (CRM company) that sells us. What should I be looking at additionally to create more momentum with brand awareness that ultimately creates a pipeline for both the sales teams (ours and theirs)? I'm looking at the following; 1. Sales outreach (both teams). 2. Listing websites. 3. Press release. 4. Social media marketing.

While planning for a GTM strategy what framework do you suggest should be used? I understand that STP is one of the key aspects, what are the other aspects to put it in place to ensure a solid GTM?

For a very early-stage startup, we are experimenting with various strategies, including pricing, to understand the customer's willingness to pay. If I go to market with a certain price point and later make changes to it, how would this impact sales and customer perception? How can I avoid any risks associated with this?

Trying to find a solution for our revenue team to share exciting product updates, while ensuring competitors don't get access to details and ideally not needing to make constant updates.

Your title is atypical to SaaS. Most tech companies have a separate brand Group compared to a product marketing group given the responsibilities.