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Self-Serve Product Marketing

2 Answers
Rachel Cheyfitz
Rachel Cheyfitz
Coro Head of Product Marketing and DocumentationNovember 13
For starters, I don't think self-service is separate from or comparable to "regular" product marketing. Self service should be an integral part of the infrastructure you form when looking forward and thinking about scaling. The goal of self-service is to help you scale, the idea behind it being t......Read More
330 Views
Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?
4 Answers
Alex Chahin
Alex Chahin
Titan VP of MarketingOctober 4
What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to build out the Product Marketing team from scratch. It was one of the most valuable learning experiences of my career so far. Your li......Read More
368 Views
2 Answers
Liz Tassey (she/her)
Liz Tassey (she/her)
Blueocean.ai VP of MarketingJuly 8
A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insight, but why you are losing customers is incredibly powerful), win/loss reports, gleaning insights from your customer experience an......Read More
560 Views
7 Answers
Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingNovember 17
I'm going to admit upfront that I answered this in a previous AMA, so I'll copy and paste that same answer here. A year later, I can truly say that these continue to be the things I think are most important for a PMM to have. Almost all hard PMM skills can be taught, but these soft skills are muc......Read More
1512 Views
1 Answer
Madison Leonard 🕶
Madison Leonard 🕶
Product Marketing & Growth AdvisorDecember 7
This is such a hard one! I think it would be getting leadership buy-in. There are so many conflicting priorities in the workday, especially in a startup environment. Each team is contributing to the overall success of the company in major ways. When you have new initiatives you want to impl......Read More
555 Views
2 Answers
Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingNovember 17
Having a passionate community of users was one of the things that made me sure that Airtable would be a great company to join. If you see a product that has a huge group of people who are invested in it, love using it, and want to provide whatever feedback they can to make it better, that’s when ......Read More
1206 Views
2 Answers
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingJuly 27
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs ......Read More
563 Views
8 Answers
Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingNovember 17
One of the biggest changes is that I find the relationship with the product team to be different in a product-led growth company. It’s a much closer partnership, focused on more than just launch moments but ongoing work, and shared metrics. When it comes specifically to the sales and marketing f......Read More
1932 Views
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
7 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conversation ratings, for example. We also do run NPS surveys, using survey apps integrated into our Messenger. Some of our product t......Read More
746 Views
1 Answer
Madison Leonard 🕶
Madison Leonard 🕶
Product Marketing & Growth AdvisorDecember 7
Ooof this is a tough one and honestly it depends on how things were structured at your organization from the beginning.  IMO, product marketing should influence/contribute to webinars, but not own webinar execution. For thought-leadership webinars, I've seen product marketing, content, and com......Read More
414 Views