Self-Serve Product Marketing

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I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?
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Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
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I'm a digital marketing specialist looking to transition to product marketing
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This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
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