Go-To-Market Strategy
How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
4 Answers
What tactics help keep your cross-functional teams engaged during a LONG lead up to a big launch?
Nobody wants another meeting, but it's important to keep urgency and momentum. How do you keep everyone informed, aligned and bought in.
1 Answer
How do you approach building a land and expand strategy?
Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?
5 Answers
What is your go to market planning blueprint?
What core elements must it encompass?
9 Answers
6 Answers
What recommendations in job searchwould you have for an experienced product marketer with conversational Spanish <not business> with the desire to live in a Spanish speaking country “now”?
Are there certain industries that are more open to English-speaking while one is still learning Spanish? Are there companies more open to this reality?
1 Answer
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
13 Answers
What are the best approaches to crafting a Go-to-market strategy when you are trying to unbundle a product feature and position individually?
The product is planning to switch from sales-led to product-led growth and self-serve.
1 Answer
Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
10 Answers
How do you obtain a solid understanding of how Sales sells your product?
Marketing seems to have limited access to Sales and is not invited to sales calls/meetings. How can we possibly develop B2B marketing strategy without this insight? What am I missing?
3 Answers