Product Marketing - Go-To-Market Strategy

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Go-To-Market Strategy

What do you think are the most important pillars for B2B Enterprise product GTM strategy?

While planning for a GTM strategy what framework do you suggest should be used? I understand that STP is one of the key aspects, what are the other aspects to put it in place to ensure a solid GTM?

1 Answer

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

10 Answers

How do you decide on the right amount of detail to share in Go-To-Market materials?

11 Answers

How do you identify ideal customer profiles and operationalize them as a part of your GTM strategy?

12 Answers

What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

14 Answers

how to do a good go-to-market strategy for my company ?

1 Answer

How do you think of GTM? What does it include, and what does it not include?

As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.

4 Answers

What do GTM strategies look like when you work on a whole category creation?

5 Answers

As a product marketer, how have you been able to advocate for a product feature related to your GTM strategy?

3 Answers

What are the steps involved to create a successful go-to-market plan?

8 Answers

How do you operationalize messaging so it works for all go-to-market teams?

2 Answers

How do you identify KPIs to measure the success of your GTM strategy?

3 Answers

How do you approach pivoting GTM strategy if you're not seeing expected results i.e. pipeline growth, customer momentum,ACV and ARR goals etc.

2 Answers

Go-to-market strategy can be so broad and different by company/market. How do you define it and get alignment across the team?

5 Answers

How do you treat minor releases and enhancements in your GTM process?

7 Answers

Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?

4 Answers

What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?

4 Answers

How might GTM vary for the first product i.e. at a tech startup?

5 Answers

How does partner GTM vary when targeting enterprise vs small biz customers?

1 Answer

What would you say are the core elements of a strong, repeatable GTM framework?

6 Answers

As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?

6 Answers

What parts of your gtm planning and execution have become more important as you've developed as a product marketer? And what parts do you now view as less important?

2 Answers

What tactics help keep your cross-functional teams engaged during a LONG lead up to a big launch?

Nobody wants another meeting, but it's important to keep urgency and momentum. How do you keep everyone informed, aligned and bought in.

1 Answer

How do you approach building a land and expand strategy?

Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?

5 Answers

What is your go to market planning blueprint?

What core elements must it encompass?

9 Answers

What are some of the best product go-to-market strategies used by best brands?

1 Answer

What advice do you have for product marketers to ensure exposure to analyst relations at their company?

1 Answer

How do you start with a GTM strategy?

6 Answers

Many companies are product, sales, marketing, or value driven (i.e. cultural values play a role in actual decision making across the board). In your experience, what has been the main function/stakeholder to lead, and how has that impacted your role as a marketing leader?

1 Answer

What product launch metrics should B2B SaaS product marketers be accountable for?

8 Answers

What recommendations in job searchwould you have for an experienced product marketer with conversational Spanish <not business> with the desire to live in a Spanish speaking country “now”?

Are there certain industries that are more open to English-speaking while one is still learning Spanish? Are there companies more open to this reality?

1 Answer

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

13 Answers

What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?

15 Answers

What are the main components of your GTM strategy? How do those vary by product type?

6 Answers

How do you know when you've segmented your market appropriately?

2 Answers

How do you fit in within the product launch cycle? Do the stakeholders come to you or do you insert yourself? And once you are in the mix, do you have a checklist or framework you use to align your stakeholders to ensure the process is consistent?

5 Answers

What are the best approaches to crafting a Go-to-market strategy when you are trying to unbundle a product feature and position individually?

The product is planning to switch from sales-led to product-led growth and self-serve.

1 Answer