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Christy Roach
VP of Marketing, AssemblyAI
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Christy Roach
AssemblyAI VP of Marketing • October 8
It’s hard to pinpoint “typical” because product marketing is a field that sets you up for a few different paths depending on what you want to do. Being a product marketer gives you problem-solving, strategy, and execution skills that can help you in so many different careers so I wouldn’t want to......Read More
6675 Views
Christy Roach
AssemblyAI VP of Marketing • October 8
Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More
5690 Views
Christy Roach
AssemblyAI VP of Marketing • November 17
Buckle up, I've got a lot of opinions here. I think the first question PMMs should ask themselves is, what unique value do they want to provide to the roadmapping process? Oftentimes, PMMs feel like they should be included in things without having a clear POV as to why. I’ve been guilty of this. ......Read More
3483 Views
Christy Roach
AssemblyAI VP of Marketing • December 9
Your GTM strategy for a launch starts by determining the audience and “tier” of your launch. I use a framework that has 4 different tiers: * Tier 1: Large, newsworthy updates that happen 1-2x per year. These change the positioning for your overall product, will appeal to your current custome......Read More
3391 Views
Christy Roach
AssemblyAI VP of Marketing • November 17
I truly believe the onboarding experience is the make or break moment for your product, especially for a self-serve user base. You could have the most incredible product in the world, but if it’s a pain to get set up, you’ll lose your customer. To improve the onboarding experience, I’d focus bot......Read More
3265 Views
Christy Roach
AssemblyAI VP of Marketing • November 17
You’re right that as a self-serve PMM, you’re no longer as focused on sales enablement as many B2B product marketers are. Here are some of the big areas my team is focused on that might be a bit different than a sales enablement focused PMM role. * Acquisition: My team is very focused on how w......Read More
2883 Views
Christy Roach
AssemblyAI VP of Marketing • November 17
There are three main ways that I like to announce features in-product. Please note: I do not recommend you do all three at the same time unless you want your users to find you incredibly annoying. Each has their own time and place, but I find each to be effective in their own way. I've ranked the......Read More
2718 Views
Christy Roach
AssemblyAI VP of Marketing • October 8
I think the first question to ask yourself is, do you actually want to be an executive? After that, you should also ask yourself what an “executive” means to you. It turns out that a lot of people feel like they should be shooting to be in the C-suite without actually knowing if they want to be ......Read More
2631 Views
Christy Roach
AssemblyAI VP of Marketing • October 8
The most important thing to keep in mind is this: having the product marketing title doesn’t automatically mean you get to influence the roadmap. You have to put in the work and show your value to get a seat at the table. There are three big levers to pull here to help you shift the way product m......Read More
2400 Views
Christy Roach
AssemblyAI VP of Marketing • November 17
Airtable’s product marketing team has a bit of a unique structure in that we don’t have one “Head of Product Marketing”, we have two. Myself (Self-Serve PMM lead) and my counterpart (Enterprise PMM lead) are responsible for the two sides of our business and both report into our CMO. The other thi......Read More
2351 Views
Credentials & Highlights
VP of Marketing at AssemblyAI
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In San Francisco, California
Knows About Platform and Solutions Product Marketing, Solutions and Platform Product Marketing, P......more