Profile
Christy Roach

Christy Roach

VP of Marketing, AssemblyAI

Content

Christy Roach
Christy Roach
AssemblyAI VP of MarketingOctober 8
It’s hard to pinpoint “typical” because product marketing is a field that sets you up for a few different paths depending on what you want to do. Being a product marketer gives you problem-solving, strategy, and execution skills that can help you in so many different careers so I wouldn’t want to......Read More
7838 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingOctober 8
Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More
6502 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingDecember 9
Your GTM strategy for a launch starts by determining the audience and “tier” of your launch. I use a framework that has 4 different tiers: * Tier 1: Large, newsworthy updates that happen 1-2x per year. These change the positioning for your overall product, will appeal to your current custome......Read More
4558 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
I truly believe the onboarding experience is the make or break moment for your product, especially for a self-serve user base. You could have the most incredible product in the world, but if it’s a pain to get set up, you’ll lose your customer. To improve the onboarding experience, I’d focus bot......Read More
3855 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
Buckle up, I've got a lot of opinions here. I think the first question PMMs should ask themselves is, what unique value do they want to provide to the roadmapping process? Oftentimes, PMMs feel like they should be included in things without having a clear POV as to why. I’ve been guilty of this. ......Read More
3587 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
I can’t speak for how a team at a company I haven’t worked for but here’s how I’ve seen land and expand work well in the past. The TL;DR is that your land strategy should be very focused on the initial purchase/use of your product and your expand strategy should focus on building on momentum from......Read More
3372 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
You’re right that as a self-serve PMM, you’re no longer as focused on sales enablement as many B2B product marketers are. Here are some of the big areas my team is focused on that might be a bit different than a sales enablement focused PMM role.  * Acquisition: My team is very focused on how w......Read More
3287 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingOctober 8
I think the first question to ask yourself is, do you actually want to be an executive? After that, you should also ask yourself what an “executive” means to you. It turns out that a lot of people feel like they should be shooting to be in the C-suite without actually knowing if they want to be ......Read More
3141 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
There are three main ways that I like to announce features in-product. Please note: I do not recommend you do all three at the same time unless you want your users to find you incredibly annoying. Each has their own time and place, but I find each to be effective in their own way. I've ranked the......Read More
2798 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingOctober 8
The most important thing to keep in mind is this: having the product marketing title doesn’t automatically mean you get to influence the roadmap. You have to put in the work and show your value to get a seat at the table. There are three big levers to pull here to help you shift the way product m......Read More
2773 Views
Credentials & Highlights
VP of Marketing at AssemblyAI
Top Product Marketing Mentor List
Top 10 Product Marketing Contributor
Lives In San Francisco, California
Knows About Product Marketing Soft and Hard Skills, Solutions and Platform Product Marketing, Rel......more