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Christy Roach

Head of End-User Marketing, Airtable
Christy Roach
Head of End-User Marketing, Airtable

Podcast: How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach

How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
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Podcast: PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable

PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
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Added October 1, 2020Published in AMA's

AMA: Airtable Head of End-User Marketing, Christy Roach on Self-Service Product Marketing

Airtable Head of End-User Marketing, Christy Roach

on Self-Service Product Marketing

Head of End-User Marketing
Airtable
Head of End-User Marketing at Airtable
This is a great question! It depends on what the new product/feature is, who the target audience is, and what your goals are for the launch but, more often than not, there is significant opportunity to drive adoption and upgrades within your current base rather than focusing solely on net new use...more
Head of End-User Marketing at Airtable
There are three main ways that I like to announce features in-product. Please note: I do not recommend you do all three at the same time unless you want your users to find you incredibly annoying. Each has their own time and place, but I find each to be effective in their own way. I've ranked the...more
Added September 16, 2019Published in AMA's

AMA: Envoy Former Director of Product Marketing, Christy Hecht on Developing Your Product Marketing Career

Envoy Former Director of Product Marketing, Christy Hecht

on Developing Your Product Marketing Career

Head of End-User Marketing
Airtable
Head of End-User Marketing at Airtable
I answered this above in my answer around soft and hard skills but if I were to pick my top, universally important skills for a PMM they would be:  * Messaging and positioning  * Cross-functional excellence  * Understanding of data * Market, customer and competitor knowledge * Process manag...more
Head of End-User Marketing at Airtable
It’s hard to pinpoint “typical” because product marketing is a field that sets you up for a few different paths depending on what you want to do. Being a product marketer gives you problem-solving, strategy, and execution skills that can help you in so many different careers so I wouldn’t want to...more
Added August 20, 2019

Sharebird Answers: Christy Roach, Head of End-User Marketing, Airtable

Sharebird Answers:

Head of End-User Marketing
Airtable
Head of End-User Marketing at Airtable
Metrics and goals around sustained product adoption and usage.  I see a lot of PMM's set KPIs around ARR, trials started, or feature usage in the first 30 days after a feature launches, but they don't set any long term goals around adoption and usage. Without a goal around sustained product ad...more
Head of End-User Marketing at Airtable
Making the program without adequate sales buy in or guidance.  There's an important balance to strike here: The product marketer should be focused on anticipating the needs to a sales team and solving the problems at hand, rather than reactively responding to inbound requests from the sales te...more