How do you conduct market research in a category where the technology is evolving faster than buyers can form stable opinions, especially when positioning against incumbents who defined the original category?
1 Answer
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 6h
This is the exact situation I am in for the past seven years in AI marketing :) I'll share examples from Protopia and Atlassian with Rovo Studio. The trap is trying to wa...
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