How have you used market research to influence or develop go-to-market strategy?
Some examples could be increasing win rate against a specific competitor, opening a new market, or influencing the product roadmap
2 Answers
ClassDojo Head of Product Marketing • 7mo
Market research is one of the fastest ways to sharpen GTM because it clarifies who the real buyer is, what drives their decisions, and what narratives you need to win.Two...
567 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 24
Ali's examples are both good illustrations of the real value of market research: it doesn't just confirm strategy, it surfaces the assumption you didn't know you were mak...
219 Views
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