How have you used market research to influence or develop go-to-market strategy?
Some examples could be increasing win rate against a specific competitor, opening a new market, or influencing the product roadmap
1 Answer
ClassDojo Head of Product Marketing • 6mo
Market research is one of the fastest ways to sharpen GTM because it clarifies who the real buyer is, what drives their decisions, and what narratives you need to win.Two...
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