Market Research
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 3h
Who has this problem badly enough to change behavior? Not who might benefit, but who is actively feeling the pain today. At Labelbox, this was the question that determine...
6 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
The reactive trap: you're synthesizing what already happened. The proactive move: you're explaining what it means before anyone else has framed it.At Protopia, when a maj...
5 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
The instinct is to lead with the finding. Don't. Lead with the shared goal."We're trying to understand why conversion from trial to paid is stalling. Here's what the rese...
5 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
Partner marketing without PMM alignment is just co-branded noise.
At Databricks I ran joint campaigns with Azure, AWS, Tableau, and others. The ones that drove real pipel...
7 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
The signal I trust most: specificity and unprompted repetition.If a customer says "this is really useful," that's noise. If three different customers in different compani...
10 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
I am a very heavy user and educator of AI for improving marketing efficacy. My earlier staples were:Claude for ideation and formal content creationChatGPT for social post...
10 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
The mistake I see most often is leading with the new product's features instead of the customer's next problem.The better frame is your customer hired your existing produ...
8 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
Today the website is still your always-on pitch. But seven out of ten B2B buyers have already formed a strong opinion before they ever talk to sales. The website is where...
9 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
This is the exact situation I am in for the past seven years in AI marketing :) I'll share examples from Protopia and Atlassian with Rovo Studio.
The trap is trying to wa...
9 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
A few places I actually use, not just the ones that sound good on a list:Sales team. They hear objections in real time. I set up a shared Slack channel at multiple compan...
12 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
Honestly? My best CI doesn't come from a single source. It comes from triangulating across layers.
Sales calls are my first stop. The reps at Databricks, Protopia and Lab...
13 Views
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 4h
I think there's a natural order of progression here.
Without good customer insight and solid product knowledge, messaging and positioning won't resonate with audiences. W...
18 Views
How do we compare our pricing if all our SaaS competitors require an Enterprise Demo?
What is our niche is so untapped, we really don't have direct competitors yet? Great problem to have... but no review sites have our competitors listed, where should we start?
Former SVP of Product Marketing at Quickbase • 6mo
Yeah, this happens a lot. When everyone hides pricing behind a demo, you gotta get a little scrappy.1. Start with customer intel - Ask prospects what they’ve seen from co...
534 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • May 27
I definitely think there are aspects of product marketing that are becoming more technical nowadays as more tools and more data are available to us. Now we are able to ta...
385 Views
How have you used market research to influence or develop go-to-market strategy?
Some examples could be increasing win rate against a specific competitor, opening a new market, or influencing the product roadmap
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 24
Ali's examples are both good illustrations of the real value of market research: it doesn't just confirm strategy, it surfaces the assumption you didn't know you were mak...
221 Views
How have you secured leadership buy-in to invest in market research to inform ambiguous strategic decisions, rather than going with opinions?
At startups I’ve worked for, leaders have resisted investing in research to validate pre-existing opinions or hunches on strategic direction, because they’ve felt there isn’t time to gather data or that we’ll just land in the same place
Salesforce Senior Director of Product Marketing • May 20
This is an important issue. Why leadership resists the request to do research is often twofold. One, they think it's going to slow them down too much, and two, they think...
1408 Views
Splunk Sr. Director, Product Marketing - Observability • May 22
Read job descriptions for your target personas on LinkedIn — the key responsibilities section reveals exactly how your ICP describes their jobs to be done in their own wo...
297 Views
Wiz Senior Director Product Marketing • May 22
Share bite-sized, imperfect signal frequently — weekly updates via Slack or brief summaries — rather than waiting for a polished analysis. Speed of signal matters more th...
335 Views
Atlassian Senior Director of Product Marketing • May 22
Partner with third-party research firms like GLG for statistically rigorous primary research — both qualitative and quantitative — especially when you need credible, publ...
327 Views
Atlassian Senior Director of Product Marketing • May 22
You can't fully trust AI accuracy without guardrails and external validation — set explicit constraints, use adversarial prompting, and validate high-stakes findings with...
338 Views
Wiz Senior Director Product Marketing • May 22
Treat AI like a student who believes everything they read on the internet — verify depth of understanding and follow the 'why' chain rather than accepting surface-level o...
324 Views
Splunk Sr. Director, Product Marketing - Observability • May 22
Use Gong transcripts fed into ChatGPT or Gemini for customer insight synthesis, and use Wynter for real-time B2B message testing with your ICP in under 48 hours.Key AI-po...
316 Views
Splunk Sr. Director, Product Marketing - Observability • May 22
Subscribe to competitor mailing lists, read their product documentation, and monitor peer review sites — these free sources provide continuous competitive intelligence wi...
343 Views
Wiz Senior Director Product Marketing • May 22
Set up automated systems — Slack channels for competitor news, layered Notebook LM notebooks per competitor — so fresh information flows to you continuously rather than r...
336 Views
Atlassian Senior Director of Product Marketing • May 22
The more important research question isn't the price point — it's the pricing *model*. Enterprises and SMBs have fundamentally different buying motions, and research shou...
323 Views
Rippling Director, Core HR Marketing & Content • May 21
The only way to keep up with a fast-moving product team is to make research more continuous, but that does not mean every launch needs a major research effort. If you are...
400 Views
Wiz Senior Director Product Marketing • May 22
Use Notebook LM to get a baseline, then set up automated systems to keep research fresh — including Slack channels for competitor news and layered notebooks for ongoing s...
331 Views
Ting VP of Marketing • May 22
The panelists haven't used ListenLabs or Outset.ai specifically, but the general guidance is to use any AI market research tool as one input among many — never as a sole ...
336 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
There's 2 ways I like to validate if the information I've uncovered resonates:
Talk to real people from your target audience. Whether that's a prospective user, a curre...
382 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Across my last few roles focused on API infrastructure products, one of the most impactful research findings has been around developer behavior and how much it has shifte...
413 Views
Splunk Sr. Director, Product Marketing - Observability • May 22
The most effective sources include direct customer conversations, Gong call transcripts fed into AI tools, analyst reports, peer review sites, Reddit communities, and rea...
322 Views
Wiz Senior Director Product Marketing • May 22
Write out structured hypothesis statements with sub-questions to validate them, and consider starting with persona research before competitive or product research.Structu...
338 Views
Salesforce Senior Director of Product Marketing • May 20
I love this question because you're thinking about how to ensure research just doesn't "sit on the shelf" and instead becomes a living artifact.A great way to activate re...
1396 Views
Rippling Director, Core HR Marketing & Content • May 21
The best way to present research is to turn it into a decision-oriented story. Don’t just show everything you learned. Lead with 1-3 core takeaways, explain why they matt...
414 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
Maybe a hot take - but I actually think most PMMs already have access to wayyyy more customer insights than they realize! Especially in tech, there is signal flowing thro...
363 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Here is how I’d structure my 30-60-90 day plan as a PMM at a new company. Depending on the scope of your initial work, these timelines can be condensed. 30 DaysStart by ...
393 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
This is honestly one of the hardest parts of being a PMM.
We all want to deeply understand customer pain, but also can’t treat every piece of feedback like a roadmap requ...
387 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
Personally, I think one of the biggest mistakes you can make is going into research trying to validate the story you already believe instead of staying open to what custo...
359 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
For me, research is most valuable when it can drive into decisions and messaging!Im usually less interested in research that just confirms something we already believe an...
369 Views
ServiceNow Director of Product Marketing • 1y
We incorporate our commissioned research into many of our product marketing decks, including first call decks, sales enablement decks, and go to market presentations. Com...
1124 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
If you want to go deeper on the tactical side of using AI for research, here is how I actually use it day to day:Choose the right tool for the job: I use Claude and ChatG...
388 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
In another question, I’ve included what my 30-60-90 day plan would look like if you want to check that out. Here I’m going to expand on my priorities to get myself ramped...
351 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Being the first PMM is a huge opportunity, but it can feel overwhelming when there's no existing foundation. The most important thing is to not try to build everything at...
381 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Not having customers doesn't mean not having access to your target persona. You just have to be more creative about where you find them:Tap your network: First and second...
388 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
You can get a lot done with very little if you're strategic about where you spend your time. Here are a few of my go-tos:Start with what's already out there: Google, G2, ...
379 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
This is different at every company I've been at! At startups, it's typically up to you and a bit more scrappy. Trying to get as much information as you can with very mini...
391 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
This can be so tricky because everyone consumes information in different ways so it really differs depending on the company and the teams. My #1 piece of advice is to try...
390 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Yes! But with a couple of important caveats.AI is great at quickly aggregating and drawing insights from a large amount of data. Here are some of my favorite use cases:Co...
385 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
The first step is getting clear on what decision the research needs to inform. Unfocused research takes forever. Know exactly what you're trying to answer before you star...
400 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
I'm going to cover some basic ways I look at this because this is what most companies will have in place to be able to track:Views / traffic: Is it getting eyeballs? If s...
381 Views