Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
For me, research is most valuable when it can drive into decisions and messaging! Im usually less interested in research that just confirms something we already believe and more interested in finding the tension points - where customer behavior, messaging, or market perception doesn’t quite line up with our assumptions internally. A good (and maybe obvious) example is AI. There’s so much noise in the market right now, and one thing we started hearing consistently from customers wasn’t just excit ...Read More
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