How do you navigate thoughtful and compelling messaging vs. what a an exec (or CEO) wants to dictate?
2 Answers
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This is a really great question and one that takes experience (and trial and error) to be able to navigate. What it comes down to is persuasion skills and the ability to ...
420 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sat
This is one of the most common pressure points in PMM at any company large enough for the CEO to have opinions. My honest view after navigating this at Microsoft, Salesfo...
9 Views
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