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Influencing the C-Suite

What are the best habits to do when working with C-Suite?

1 Answer

Lemon.io Head of Growth Product Marketing • December 2

When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More

1712 Views

How do you drive alignment across the exec team on messaging

19 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • September 8

It's hard. Real hard. Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order. 1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More

1186 Views

Why do product marketing jobs have high turnover?

Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?

8 Answers

Mike Flouton

GitLab VP, Product • August 29

I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. There are two reasons IME. 1. The bad news. Marketing is an easy target when times are bad because many of the ways we are ......Read More

1774 Views

In what ways to you see (or recommend) product marketers build trust with their XFN partners?

7 Answers

Uri Kogan

R-Zero Vice President of Product Marketing • March 3

This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PMMs and what we do — how we connect the market to the goals of the organization, and the product back to the market. That hel......Read More

788 Views

How do you communicate product marketing updates and activities to the rest of the company?

10 Answers

Diana Smith

Hashi Senior Director of Product Marketing • July 16

We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ......Read More

3945 Views

How is your Product Marketing team structured?

By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?

11 Answers

Mike Polner

Discord Head of Marketing • December 12

Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :) In general, you have to identify what you’re optimizing towards and what structure will give you the highest chance to get there. For Eats PMM, we’ve always kept a fai......Read More

2500 Views

How do you influence the c-suite to get more resources?

3 Answers

Eric Petitt

Glassdoor Senior Vice President Marketing • March 17

It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between your priorities and the key opportunities for the company? Have you shared them? The second is making sure you are being heard. ......Read More

906 Views

Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!

1 Answer

Sherry Wu

Gong Senior Director, Product Marketing • January 11

Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 things: 1. What does your stakeholder care about from a business perspective? 2. What information do they need, and where do ......Read More

914 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

7 Answers

Sunny Manivannan

Braze Vice President & GM, Global SMB • June 16

Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike companies where you are a passive shareholder (Grandma bought you 10 shares of McDonald's, for example) but have no way to influence ......Read More

1377 Views

What do your interactions with the C-Suite look like on a regular basis?

1 Answer

Sherry Wu

Gong Senior Director, Product Marketing • January 11

There are 3 main ways I interact with the C-suite: * Regular leadership meetings where we discuss product roadmap and GTM * Project-specific interactions * Regular 1:1s (this will depend on the size of your company) During regular leadership meetings, execs discuss high-priority company init......Read More

845 Views

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