Influencing the C-Suite
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
Great answer, especially the "shareholder" perspective. After following an approach similar to the one you outline to come up with a medium, I use a specific tactic to dr...
2107 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
This is one of the most important organizational questions in PMM, and the answer shifts depending on the company stage and strategic moment. Here's how I think about it ...
173 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
Based on what has consistently moved the needle across my time at Microsoft, Salesforce, Tableau, and UiPath, here are the three things PMM can bring to C-suite conversat...
172 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Product marketers most often come up short in influencing the C-Suite by showing up at the wrong altitude, with the wrong information and the wrong disposition. The most ...
1053 Views
What is the best approach to influencing C-suite executives in a business strategy decision?
As Product Marketers, our primary role is to act as ambassadors and influence other departments with customer and market insights. I wonder how this dynamic changes when the PMM is a VP and the ‘other departments’ are the C-suite. I’m curious about how deep and challenging these conversations might be.
Former SVP of Product Marketing at Quickbase • 1y
To influence C-suite executives in a business strategy decision, focus on aligning your goals with theirs. Understand their priorities and show how your ideas support com...
956 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This can sometimes feel like mission impossible, but you need to take on the mindset of a c-level leader. They're operating at the business outcomes level, not the day to...
370 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas:
Be prepared...
2462 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
The cadence and format have evolved for me across Microsoft, Salesforce, Tableau, and UiPath, but the underlying principle has stayed the same: show up with insight, not ...
167 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best way to drive alignment on messaging across the exec team is to be super clear about the process and milestones without going into too much detail (which a great ...
1830 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This is a really great question and one that takes experience (and trial and error) to be able to navigate. What it comes down to is persuasion skills and the ability to ...
424 Views
Former SVP of Product Marketing at Quickbase • 1y
The way to get any leadership team to care about what we do is to bring something of value to the table. Know what your biggest company priorities are (because that will ...
954 Views
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Close Head of Product Marketing • 4y
I think this depends largely on the size of an update - and the audience.
For our largest releases, they are communicated early and often - to drum up excitement. Throug...
1094 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
Love this question because it's one that is bound to come up as you move up within an organization. My suggestion is to think about the action plan from both a qualitativ...
578 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
I love this question because I think prioritization is a crucial aspect of business success (not just PMM). Ultimately, it comes down to communication. If you think of th...
369 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
If I understand this question correctly, it's about balancing the AI hype with the realities of the business. There's some truth to the AI hype and everyone should have a...
380 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This is a great leadership move from my perspective. As a marketing leader, you'll only as good as your team. You can hire good people and create the environment for them...
390 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
One of the big opportunities with junior/new PMM's trying to get an audience with the C-suite is to make sure your managers or leaders (in your org) are advocating for yo...
1797 Views
HiredScore Head of Product Marketing • 3y
Don't frame it as a way for "product marketing to get more control over the messaging". Frame it as a way to bring the voice of the customer into your messaging. Product ...
240 Views
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
Watershed Head of Marketing • 4y
Bad content is so frustrating! I generally use one or all of these tactics when I’m facing headwinds like this:
Try to understand the cause. It sounds like what's behind...
470 Views
PandaDoc VP of Product Marketing & Brand • 4y
Our team is structured by audience type and discipline. We have one part of the team focused on our end users and prospects, another part of the team is focused on our pa...
1214 Views
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
Ministry Brands Director of Product Marketing, Non-Profit Solutions • 2y
Oh boy, am I feeling this now. I'm in my third PMM role (first time Director of PMM, but one of four Directors) and it's basically demand gen first, PMM second. The Direc...
jane.app Director of Product Marketing • 5y
Start with discovery and a series of questions that you can consistently ask your stakeholders.
1. Understand them as humans: what motivates people, how they communicate...
406 Views
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y
Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 t...
1544 Views
How do product marketing key stakeholders from other departments change as your company grows?
Ex) <10 employees you meet with CEO and Head of Product—how does this change when you're 100, 500, 1000 employees?
Glassdoor Senior Vice President Marketing • 5y
I’m not certain the stakeholders and leverage have changed much in my experience with different company sizes, although resources clearly do. As you grow from startup to ...
561 Views