Influencing the C-Suite

1 Answer
Lisa Dziuba
Lisa Dziuba
Lemon.io Head of Growth Product MarketingDecember 2
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives....Read More
2045 Views
11 Answers
Diana Smith
Diana Smith
Hashi Senior Director of Product MarketingJuly 16
We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ...Read More
4260 Views
2 Answers
Eric Petitt
Eric Petitt
Glassdoor Senior Vice President MarketingMarch 17
(This answer from my fearless colleague Sophia Fox) As a junior pmm, recommend being strategic about the types of projects you work on, and in what capacity. Cannot emphasize enough taking the initiative to seek out and work with your manager and cross-functional partners to identify where pmm ca...Read More
1235 Views
1 Answer
Jon Rooney
Jon Rooney
Unity Vice President Product MarketingApril 23
Product marketers most often come up short in influencing the C-Suite by showing up at the wrong altitude, with the wrong information and the wrong disposition. The most common mistake I've seen is a PMM showing up with far too much detail and data without a clear "here's the goal, here's what we...Read More
496 Views
3 Answers
Eric Petitt
Eric Petitt
Glassdoor Senior Vice President MarketingMarch 17
Product marketing is so often misunderstood, and a lot of CMO’s didn’t grow up with it so they don’t particularly understand it. Still other CMO’s struggle with the PMM orgs that seem to spend more time on things they can’t see or aren’t held accountable for inside their own marketing org. And, l...Read More
1283 Views
4 Answers
Eric Petitt
Eric Petitt
Glassdoor Senior Vice President MarketingMarch 17
It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between your priorities and the key opportunities for the company? Have you shared them? The second is making sure you are being heard. ...Read More
992 Views
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
6 Answers
Eric Petitt
Eric Petitt
Glassdoor Senior Vice President MarketingMarch 17
If I was an exec at your company, I’d want to understand what is awful about this pitch (share research, client feedback?), what evidence you can provide that it is hurting my business (do an a/b pilot?), and what you think good looks like (comparative/competitive examples?). If you brought that ...Read More
1071 Views
20 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 8
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me...Read More
1782 Views
How is your Product Marketing team structured?
By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?
12 Answers
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :)  In general, you have to identify what you’re optimizing towards and what structure will give you the highest chance to get there. For Eats PMM, we’ve always kept a fai...Read More
2690 Views
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
8 Answers
Mike Flouton
Mike Flouton
GitLab VP, ProductAugust 29
I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. There are two reasons IME. 1. The bad news.  Marketing is an easy target when times are bad because many of the ways we are ...Read More
1817 Views