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Influencing the C-Suite

What are the best habits to do when working with C-Suite?

1 Answer

Lemon.io Head of Growth Product Marketing • December 2

When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More

800 Views

How do you drive alignment across the exec team on messaging

18 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • September 9

It's hard. Real hard. Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order. 1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More

879 Views

How do you influence the c-suite to get more resources?

3 Answers

Eric Petitt

Glassdoor Vice President, Marketing • March 17

It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between your priorities and the key opportunities for the company? Have you shared them? The second is making sure you are being heard. ......Read More

664 Views

Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!

1 Answer

Sherry Wu

Gong Director of Product Marketing • January 11

Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 things: 1. What does your stakeholder care about from a business perspective? 2. What information do they need, and where do ......Read More

673 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

7 Answers

Sunny Manivannan

Braze Vice President & GM, Global SMB • June 16

Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike companies where you are a passive shareholder (Grandma bought you 10 shares of McDonald's, for example) but have no way to influence ......Read More

1141 Views

What do your interactions with the C-Suite look like on a regular basis?

1 Answer

Sherry Wu

Gong Director of Product Marketing • January 11

There are 3 main ways I interact with the C-suite: * Regular leadership meetings where we discuss product roadmap and GTM * Project-specific interactions * Regular 1:1s (this will depend on the size of your company) During regular leadership meetings, execs discuss high-priority company init......Read More

574 Views

How do you communicate product marketing updates and activities to the rest of the company?

9 Answers

Diana Smith

Hashi Senior Director of Product Marketing • July 16

We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ......Read More

3517 Views

What's your advice on improving a historically tense relationship between functions?

11 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • May 28

Oh boy, this is a great question. In my experience in working with various different startups in the valley, I've seen this dynamic in many places. Sales and marketing tensions are not a 'thing' for no reason. However, these relationships can improve. Some of the people who I've personall......Read More

462 Views

Our founders have created our product messaging based on their ideas. How do we get them to give product marketing more control over messaging?

2 Answers

Eric Petitt

Glassdoor Vice President, Marketing • March 17

Your founders will have a stronger org when they eventually trust product marketing with more control over messaging. If you can, start with research. Talk to prospects and customers and show how they respond to different approaches. And test and learn. If you have an existing audience base, you ......Read More

933 Views

Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?

2 Answers

Eric Petitt

Glassdoor Vice President, Marketing • March 17

Product marketing is so often misunderstood, and a lot of CMO’s didn’t grow up with it so they don’t particularly understand it. Still other CMO’s struggle with the PMM orgs that seem to spend more time on things they can’t see or aren’t held accountable for inside their own marketing org. And, l......Read More

959 Views

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