Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?
5 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
In order to narrow down what PMM works on as to not be pulled in a million directions and get stuck being short order cooks for every random initiative, you need to inves...
698 Views
Glassdoor Senior Vice President Marketing • 5y
Product marketing is so often misunderstood, and a lot of CMO’s didn’t grow up with it so they don’t particularly understand it. Still other CMO’s struggle with the PMM o...
1837 Views
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Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2mo
I love this question because I think prioritization is a crucial aspect of business success (not just PMM). Ultimately, it comes down to communication. If you think of th...
365 Views
Make sure you set clear goals or OKRS during planning and share them with your XF stakeholders to get buy inMake sure you present data on what initiatives you think will ...
535 Views
HiredScore Head of Product Marketing • 3y
Your executive team and CMO should be looking to you to prioritize your workload.If you wait for someone to prioritize your workload for you, you'll end up working on thi...
254 Views