In a company in which GTM, product launches, and roadmaps have until now been handled by C-level execs, how should product marketing "break in" to try to influence and get involved?
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How do you make the jump from senior manager to director level in product marketing? How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network? What's your best product marketing 30-60-90 day plan to make a big impact at a new company?Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?If you were to hire a PMM today, what skills and attributes would you value most in a candidate?How do you grow from Senior PMM to next level?