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In a company in which GTM, product launches, and roadmaps have until now been handled by C-level execs, how should product marketing "break in" to try to influence and get involved?

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  1. Caroline Silverkorn
    Caroline Silverkorn

    Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y

    First, check in to ask what the roles and responsibilities have been up to now. If they haven’t been documented, do a mini “listening tour” with the key players to offer to document how things have gone and what they think could be better. Listen closely for what they really care about. Ask to get your hands on other core documentation that has held together GTM plans.  After reviewing what has been done, think about ways you can demonstrate how you can drive efficiency and clarity in the overal ...Read More

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