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What were the best career decisions that you made that helped position you for a Head of Product Marketing role at a great company?

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3 Answers
Product Marketing Career Path
  1. Mary Sheehan
    Mary Sheehan

    Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 2y

    Building a strong foundation of product marketing skills to become a "full stack" product marketer has been key for me. Understand how to manage product positioning, messaging, how to launch a product, and all the different aspects that go into building a successful product offering. Raising my hand for projects where I felt uncomfortable and needed experience - like pricing , researching competitive offerings, and creating customer journey maps - has been an invaluable experience. Learning how ...Read More

    4,862 Views
  2. Manav Tandon
    Manav Tandon

    Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y

    The decisions you make are a combination of your circumstances and the options available to you. I think luck and timing is always an overlooked factor. I recently read Einstein's biography, and it struck me how fortutious it was that he failed to get a job as an academic after graduating from college and had to settle for a patent clerk job at the Swiss patent office. If it weren't for this turn of events, he might not ever have come up with the theory of general relativity, because the key ins ...Read More

    1,648 Views
  3. Noelle Bloomfield
    Noelle Bloomfield

    Gloat Director of Product Marketing | Formerly Salesforce • 4y

    1) Get experience managing up and across. Take opportunities that allow you to influence leadership and drive change across teams. For example:  - Leading cross-functional product launches - Suggesting and creating processes or tools to drive organizational efficiency for your teams - Volunteer to support your boss or leadership on strategic initiatives - Manage events, sales kickoffs 2) Don't wait for permission. Start driving change and solving pain points for your team, and your company. Can ...Read More

    510 Views

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