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Many tech companies / founders don't understand marketing / undervalue it. How do you identify companies where marketing has a true seat at the table? Or how do you ensure you have a seat at the table?

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  1. Brett Queener
    Brett Queener

    Bonfire Ventures Managing Director • 3y

    I think this is a really hard one. When I talk to marketers, they often feel like they are a square peg in a round hole.  FInd a company that really cares about marketing. What is the problem that they are trying to solve and why is that impactful? Why are they committed to it? Understand what they are looking for in marketing. More leads? A more compelling story? Is it that nobody sees the value of what you’re doing? Are deals not closing? You can’t create urgency? I’d ask the founder how they ...Read More

    746 Views
  2. Chris Koehler
    Chris Koehler

    Twilio Chief Marketing Officer • 3y

    Well, hopefully your first CMO job is working for a Founder/CEO who understands the value of marketing and the best way to learn this is to ask the CEO how they think about marketing in the interview process. You’ll know pretty quickly if they just care about certain aspects such as pipeline, PR, or storytelling. If they understand it, great! But if not, you’ll have to earn your place.  A couple ways to do that: 1. Think like a GM, not a Marketer. CEOs and Founders don’t think in Marketing terms ...Read More

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