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PMM, Brand or Growth Marketing, what’s the easiest way to get to CMO?

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  1. Brett Queener
    Brett Queener

    Bonfire Ventures Managing Director • 3y

    Being a CMO is a hard job that really boils down to your leadership ability. I think that this question is dependent on a few things: It’s stage-dependent. I think it’s important to figure out at what stage you’d like to be the CMO at. Early stage? Later stage?  My bias is software companies, but I personally believe that you need strong PMM chops to be a successful CMO because I think it comes down to the power of the narrative and the problem that you are solving. What’s the problem and how ar ...Read More

    750 Views
  2. Chris Koehler
    Chris Koehler

    Twilio Chief Marketing Officer • 3y

    I’ve gotten asked this question a lot, and honestly there is no right answer or easy path. Every company has a different need, and as I’ve talked with aspiring VPs - it comes down to what the founder values and the biggest pain point that needs attention.  As an example, here at Box, our founder cares a lot about our messaging, positioning, and the story that we tell the world. In this case, he looked for someone who could partner with that had strong Product Marketing experience.  Another examp ...Read More

    44 Views

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