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Startups vs late-stage startups (pre IPO) vs public companies - how do CMO profiles differ across these companies?

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  1. Brett Queener
    Brett Queener

    Bonfire Ventures Managing Director • 3y

    The earlier stage you go, the more you are acting as a mechanic who is building a custom vehicle. You’re trying to find market fit and you’re doing a lot of testing. You have a lot of theories, but little data.  You may fail 8/10 times, but when you do get a data point it’s exciting! It can be very stressful, and even lonely.  Especially if you came from a later-stage company, and your team goes from 8 to 1 per day, you will feel that difference. You may try to outwork the problem and work 20 hr ...Read More

    710 Views
  2. Chris Koehler
    Chris Koehler

    Twilio Chief Marketing Officer • 3y

    My role at a public unicorn company is radically different than when I was a marketer of 1 at a $10M company. When you’re at a small start-up you don’t have scalable systems or others to get the work done. You are in the thick of it, and it’s all hands-on.  When you get to pre-IPO - you have a larger team and it’s more about how do you enable your team to do their best work? I’m less hands on day to day, and now my role is to provide guidance to pave the way, remove roadblocks, hire great people ...Read More

    43 Views

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