Sharebird
Sign Up / Sign In

What is the year 1 roadmap for success in your first CMO role?

Answer
0 Answers
  1. Brett Queener
    Brett Queener

    Bonfire Ventures Managing Director • 3y

    Year 1 roadmap depends on the stage. I work at earlier-stage companies. Year one roadmap at an early stage is 1) Do we know our ICP and do we know what drives them, 2) Have we proven we know what routes to reach those people and 3) Do we have a pretty good recipe for converting them from the marketing funnel to opportunity 4) Do we know what content or training or knowledge our salespeople need to move opportunities or active trials to paid customers? Have you built a very strong team? Do I see ...Read More

    739 Views
  2. Chris Koehler
    Chris Koehler

    Twilio Chief Marketing Officer • 3y

    This is very dependent on the role you are stepping into, but I am a big fan of the book, First 90 days. Be mindful to spend time in the first 30+ days listening to customers, prospects, employees, and investors/board on what is working, not working, opportunities, and challenges. Be careful not to alienate the team you are leading by criticizing what has been done before you. There is always a story behind it. In your first 60 days, work with your leadership and cross-functional partners to dev ...Read More

    46 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

Start in …

Register

Top Product Marketing Mentors