Which companies are known for best-in-class Customer Marketing?
1 Answer
Chameleon Co-founder & CEO • February 4
I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to effectively notify me of product changes, upcoming promotions and company news.
I never read the emails from these, but I am in the app regularly, and if you can leverage your captive audience within your platform, then they are best primed to act upon any marketing or information you present.
1631 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Candace Marshall
Zendesk Senior Director of AI Product Marketing
Related Questions
How is your team making the transition from product marketing to solutions marketing?What is the best way to segment your market?I've been working as Project Manager for Marketing Operations for almost 3 years now,I want to break into Product Marketing Management,is it possible, and if so how can a pivot and what skill sets from my current career translate well within the roleWhat courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?How do you manage people who don't necessarily report into you?What story should I try to tell with my resume when trying to break into product marketing? Are there any must have factors in landing that first PMM role?