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What are common mistakes people make when establishing customer marketing inside of a company?

Customer Marketing
1 Answer
Gina Leranth
Gina Leranth•
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Paycor Senior Director, Customer and Product Marketing • 3y
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One common mistake that people make when establishing a customer marketing function is failing to be driven by customer insights. Organizations investing in customer mark...
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What’s a common mistake you’ve seen in new market strategies, something you’d advise avoiding?Sometimes Customer Marketing falls under Product Marketing, sometimes it doesn't. If it does, where do you recommend the team focus? If it's a separate team, any tips on how to best work with them?
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