Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Ways to continuously optimize the partner process may include: Review GTM plans against targets both leveraging quantitative and qualitative data to determine what worked and what can be improved Embrace testing as an approach for GTM, where the company and the partner can test, learn, iterate and scale or pivot. Always be learning, and reaching out to other partner marketers outside your company and industry to apply best practices. How to test and scale or pivot? I am a big fan of The Lean Sta ...Read More
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