Pulkit Agrawal

Co-founder & CEO, Chameleon

About

Product Marketer at heart; excited about this developing discipline and more product-first approaches to marketing!

Content

Which companies are known for best-in-class Customer Marketing?

Pulkit Agrawal

Chameleon Co-founder & CEO • February 4

I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to effectively notify me of product changes, upcoming promotions and company news. I never read the emails from these, but I am ......Read More

1310 Views

What is the role of Product Marketing compared to other parts of the business in driving product adoption?

Pulkit Agrawal

Chameleon Co-founder & CEO • February 6

In my experience, most product teams are not well incentivized to pursue adoption over moving onto the next feature or problem to solve. Dedicated product growth teams are great for this, and if your organization has one, then it's likely their job to drive product engagement. Product marketi......Read More

1204 Views

What do you think the ideal role of a product marketing manager should be in roadmap planning?

Pulkit Agrawal

Chameleon Co-founder & CEO • July 4

As we move into a product-first world, the best companies have cross-functional teams designed to drive user engagement and success. Product Marketing is a key component of this. Roadmap planning is a crucial part of getting to product-market (or product-channel) fit and I believe Product Mar......Read More

1070 Views

When sending a survey to customers, how do you ensure you aren't sending too many questions, but also covering all the things your product managers need?

Pulkit Agrawal

Chameleon Co-founder & CEO • March 2

Great points from Scott. One perspective I'll add: "Too many" implies the customer isn't motivated to answer the questions presented. Too many questions might be 1 question, or 15 questions. Therefore this is also a problem of UX design. Some things to consider: * Help a customer understand ......Read More

1010 Views

What questions do you ask users when trying to improve user onboarding from a product marketing perspective?

Pulkit Agrawal

Chameleon Co-founder & CEO • February 4

I would approach this in two ways: 1. Identify where the problem lies -- use quant data to understand where drop-off is occuring 2. Identify why the problem exists -- understand user motivation and where the friction is in their flow that's preventing them from succeeding. For the latter, you c......Read More

835 Views

What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?

Pulkit Agrawal

Chameleon Co-founder & CEO • July 4

This question is already answered here, so check that out: https://sharebird.com/what-do-you-think-the-ideal-role-of-a-product-marketing-manager-should-be-in-roadmap-planning People's responses vary based on their definition of Product Marketing at their company or in their experience. It's a ......Read More

816 Views

Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?

Pulkit Agrawal

Chameleon Co-founder & CEO • February 4

Curious to know if there are any metrics that the Product Marketing function is accountable for any metrics? I know there is such a wide variety of jobs that Product Marketers do, but for example, if trial conversion or adoption purely owned by the Product Marketing function, or are all the metr......Read More

802 Views

Should product marketing report into Product management or Marketing?

Pulkit Agrawal

Chameleon Co-founder & CEO • July 4

Based on some research we did (admittendly small sample size), we found that 2/3 report to CMO / VP Marketing and only ~10% to Product. Source: A New Definition of Product Marketing At this stage unfortunately there isn't enough executive ownership of the Product Marketing function, but in ......Read More

776 Views

What's the most effective way you've found to introduce/launch new features within the product UI?

Pulkit Agrawal

Chameleon Co-founder & CEO • July 4

My one piece of advice on this though is to make the announcement about the WHY and not the HOW. Too often teams focus on showing people the feature (through a feature tour or tooltip etc.) but that really misses a key step, which is to get someone excited about how the change can add value to......Read More

729 Views

What are the most important software tools (if any) you use as a product marketer?

Pulkit Agrawal

Chameleon Co-founder & CEO • March 2

We've actually been surveying product marketers about this, and the tools fall into a few different categories. Here are examples from each: 1. Research and analysis (e.g. UserTesting, Typeform, Heap) 2. Collaboration (G Suite, Asana, Slack) 3. Asset creation (InVision, Frame, Soapbox) 4. La......Read More