Pulkit Agrawal
Co-founder & CEO, Chameleon
About
Product Marketer at heart; excited about this developing discipline and more product-first approaches to marketing!
Content
Pulkit Agrawal
Chameleon Co-founder & CEO • February 6
In my experience, most product teams are not well incentivized to pursue adoption over moving onto the next feature or problem to solve. Dedicated product growth teams are great for this, and if your organization has one, then it's likely their job to drive product engagement. Product marketi......Read More
1080 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • July 5
As we move into a product-first world, the best companies have cross-functional teams designed to drive user engagement and success. Product Marketing is a key component of this. Roadmap planning is a crucial part of getting to product-market (or product-channel) fit and I believe Product Mar......Read More
1036 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • February 5
I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to effectively notify me of product changes, upcoming promotions and company news. I never read the emails from these, but I am ......Read More
940 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • July 5
This question is already answered here, so check that out: https://sharebird.com/what-do-you-think-the-ideal-role-of-a-product-marketing-manager-should-be-in-roadmap-planning People's responses vary based on their definition of Product Marketing at their company or in their experience. It's a ......Read More
809 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • February 5
I would approach this in two ways: 1. Identify where the problem lies -- use quant data to understand where drop-off is occuring 2. Identify why the problem exists -- understand user motivation and where the friction is in their flow that's preventing them from succeeding. For the latter, you c......Read More
781 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • February 5
Curious to know if there are any metrics that the Product Marketing function is accountable for any metrics? I know there is such a wide variety of jobs that Product Marketers do, but for example, if trial conversion or adoption purely owned by the Product Marketing function, or are all the metr......Read More
778 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • July 5
My one piece of advice on this though is to make the announcement about the WHY and not the HOW. Too often teams focus on showing people the feature (through a feature tour or tooltip etc.) but that really misses a key step, which is to get someone excited about how the change can add value to......Read More
719 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • July 5
Based on some research we did (admittendly small sample size), we found that 2/3 report to CMO / VP Marketing and only ~10% to Product. undefined [https://i.imgur.com/XDXlgbJ.png] Source: A New Definition of Product Marketing At this stage unfortunately there isn't enough executive ownersh......Read More
660 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • March 3
Great points from Scott. One perspective I'll add: "Too many" implies the customer isn't motivated to answer the questions presented. Too many questions might be 1 question, or 15 questions. Therefore this is also a problem of UX design. Some things to consider: * Help a customer understand ......Read More
620 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • March 3
We've actually been surveying product marketers about this, and the tools fall into a few different categories. Here are examples from each: 1. Research and analysis (e.g. UserTesting, Typeform, Heap) 2. Collaboration (G Suite, Asana, Slack) 3. Asset creation (InVision, Frame, Soapbox) 4. La......Read More
555 Views
Credentials & Highlights
Co-founder & CEO at Chameleon
Lives In San Jose, California
Knows About Product Marketing Career Path, Self-Serve Product Marketing, Product Launches, Produc......more