Profile
Pulkit Agrawal

Pulkit Agrawal

Co-founder & CEO, Chameleon
About
Product Marketer at heart; excited about this developing discipline and more product-first approaches to marketing!

Content

Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOMay 10
Product-led means more self-service UX for activation, engagement, upgrades etc, instead of needing humans to communicate product updates and drive adoption and upsell. This means: 1. ➡️ PMMs are still key in positioning research, messaging refinement, roadmap planning etc. 2. ↙️ PMMs are ...Read More
9701 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOMay 4
Copy is maybe the most important lever to drive engagement and growth 🚀 so this is really important! It’s absolutely critical that the best copywriters on your team are involved with in-app copy. Typically this can be PMMs but may also be Marketers or Content Designers or someone else.  I'd rec...Read More
3498 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOMay 16
First, you should come up with a matrix for your channels, helping frame what each is good for; something like this example matrix. Then for each product launch, specify: (a) goal (b) target audience (c) priority Once you have these two building blocks it'll become a lot easier to determine bo...Read More
3448 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOApril 29
I’d break this up into thinking about the 📝 Content and the 📤 Channels: 📝 Content: * Create a central hub for you launch planning (a wiki page / Notion doc etc.) where you can collaborate with your team for any launches * This can serve as a key pillar of your internal communication...Read More
3303 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOFebruary 4
I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to effectively notify me of product changes, upcoming promotions and company news.  I never read the emails from these, but I am ...Read More
1405 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOFebruary 6
In my experience, most product teams are not well incentivized to pursue adoption over moving onto the next feature or problem to solve.  Dedicated product growth teams are great for this, and if your organization has one, then it's likely their job to drive product engagement. Product marketi...Read More
1227 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOMarch 2
Great points from Scott. One perspective I'll add: "Too many" implies the customer isn't motivated to answer the questions presented. Too many questions might be 1 question, or 15 questions. Therefore this is also a problem of UX design. Some things to consider: * Help a customer understand ...Read More
1111 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOJuly 4
As we move into a product-first world, the best companies have cross-functional teams designed to drive user engagement and success. Product Marketing is a key component of this.  Roadmap planning is a crucial part of getting to product-market (or product-channel) fit and I believe Product Mar...Read More
1087 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOFebruary 4
I would approach this in two ways: 1. Identify where the problem lies -- use quant data to understand where drop-off is occuring 2. Identify why the problem exists -- understand user motivation and where the friction is in their flow that's preventing them from succeeding. For the latter, you c...Read More
874 Views
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEOJuly 4
This question is already answered here, so check that out: https://sharebird.com/what-do-you-think-the-ideal-role-of-a-product-marketing-manager-should-be-in-roadmap-planning People's responses vary based on their definition of Product Marketing at their company or in their experience. It's a ...Read More
825 Views
Credentials & Highlights
Co-founder & CEO at Chameleon
Lives In San Jose, California
Knows About Establishing Product Marketing, Self-Serve Product Marketing, Product Launches, Sales...more