Pulkit Agrawal

Based on some research we did (admittendly small sample size), we found that 2/3 report to CMO / VP Marketing and only ~10% to Product. undefined [https://i.imgur.com/XDXlgbJ.png] Source: A New Definition of Product Marketing At this stage unfortunately there isn't enough executive ownersh...more

This question is already answered here, so check that out: https://sharebird.com/what-do-you-think-the-ideal-role-of-a-product-marketing-manager-should-be-in-roadmap-planning People's responses vary based on their definition of Product Marketing at their company or in their experience. It's a ...more

As we move into a product-first world, the best companies have cross-functional teams designed to drive user engagement and success. Product Marketing is a key component of this.  Roadmap planning is a crucial part of getting to product-market (or product-channel) fit and I believe Product Mar...more

My one piece of advice on this though is to make the announcement about the WHY and not the HOW. Too often teams focus on showing people the feature (through a feature tour or tooltip etc.) but that really misses a key step, which is to get someone excited about how the change can add value to...more

We've actually been surveying product marketers about this, and the tools fall into a few different categories. Here are examples from each: 1. Research and analysis (e.g. UserTesting, Typeform, Heap) 2. Collaboration (G Suite, Asana, Slack) 3. Asset creation (InVision, Frame, Soapbox) 4. La...more

Great points from Scott. One perspective I'll add: "Too many" implies the customer isn't motivated to answer the questions presented. Too many questions might be 1 question, or 15 questions. Therefore this is also a problem of UX design. Some things to consider: * Help a customer understand ...more

In my experience, most product teams are not well incentivized to pursue adoption over moving onto the next feature or problem to solve.  Dedicated product growth teams are great for this, and if your organization has one, then it's likely their job to drive product engagement. Product marketi...more

I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to effectively notify me of product changes, upcoming promotions and company news.  I never read the emails from these, but I am ...more

I would approach this in two ways: 1. Identify where the problem lies -- use quant data to understand where drop-off is occuring 2. Identify why the problem exists -- understand user motivation and where the friction is in their flow that's preventing them from succeeding. For the latter, you c...more

You may wish to consider a launch just for existing customers, while it's still an MVP. This will give you a chance to fine-tune the launch messaging, garner feedback (and quotes) and prepare you for a full external launch (which could include an announcement, public beta, general availability e...more