Pulkit Agrawal

Product-led means more self-service UX for activation, engagement, upgrades etc, instead of needing humans to communicate product updates and drive adoption and upsell.Th...

Copy is maybe the most important lever to drive engagement and growth 🚀 so this is really important! It’s absolutely critical that the best copywriters on your team are i...

First, you should come up with a matrix for your channels, helping frame what each is good for; something like this example matrix. Then for each product launch, specify:...

I’d break this up into thinking about the 📝 Content and the 📤 Channels:📝 Content:Create a central hub for you launch planning (a wiki page / Notion doc etc.) where you ca...

I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to ef...

In my experience, most product teams are not well incentivized to pursue adoption over moving onto the next feature or problem to solve. Dedicated product growth teams ...

Great points from Scott. One perspective I'll add: "Too many" implies the customer isn't motivated to answer the questions presented. Too many questions might be 1 quest...

As we move into a product-first world, the best companies have cross-functional teams designed to drive user engagement and success. Product Marketing is a key component ...

I would approach this in two ways:1. Identify where the problem lies -- use quant data to understand where drop-off is occuring2. Identify why the problem exists -- under...

Based on some research we did (admittendly small sample size), we found that 2/3 report to CMO / VP Marketing and only ~10% to Product. Source: A New Definition of Prod...