How do you foster a culture of continuous improvement and innovation within your revenue operations team?

It starts with a simple principle: you can’t innovate if you don’t have the capacity to do so. RevOps teams sit at the intersection of Sales, Marketing, CS, Product, and Finance, and can very quickly become overloaded with ad hoc requests and reactive work. To protect space for innovation: Codify your capacity model: I often target something like 70% for maintenance and execution work (reporting, system support, QBR prep, etc.) and 30% for strategic or innovation-focused initiatives. This makes ...Read More

I keep it simple. We work off 90-day roadmaps (ideally), but we’ll pivot fast when user feedback or the business demands it. I spend real time with industry peers to stay on trends, but everything ladders to a clear, ambitious north star tied to true needle-movers. The “so what” test is non-negotiable - if we can’t explain the impact in one line, we don’t ship it. We listen to users a lot, then pressure-test ideas against measurable business KPIs we track weekly (pipeline quality/velocity, forec ...Read More

Great question! The best RevOps teams remain innovative and are always looking to improve. Here are a few ideas to build a culture of continuous improvement: Make innovation / continuous improvement part of your RevOps team's core values. Talk about it in team meetings, performance reviews, etc. Recognize and reward innovators on your team. Allow your team to carve out time for innovation. Encourage them to research new technology, try new things, create "skunk works" projects. Encourage continu ...Read More

To foster a culture of continuous improvement, foster a culture of collaboration: Encourage communication between team members and cross-functional teams. In the Kaizen philosophy, you can't improve a process if you're not doing it day-to-day. Listen, and give credibility to, the challenges of those who do the work. The "perfect" solution on paper may not actually work the best in practice. Focus your team on finding ways to make processes 10% better, rather than finding a perfect solution. In K ...Read More