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How do you use RevOps reporting to promote transparency and accountability across the revenue engine?

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2 Answers
  1. Akira Mamizuka
    Akira Mamizuka

    LinkedIn Vice President of Technology and Product Operations • 2y

    At LinkedIn, for both target setting and execution purposes, within our SaaS businesses we break down the revenue funnel into discrete parts, each of them mapped to specific teams who are accountable for the results. At the highest level, the first break-down is between “New Business” and “Existing Customers”. For example, within “New Business”, we have a further break-down by “Lead Generation” (owned by Marketing), “Opportunity Creation” (owned by Sales Development and Sales) and “Opportunities ...Read More

    477 Views
  2. Tyler Will
    Tyler Will

    Intercom VP, Revenue Operations | Formerly LinkedIn • 2y

    I think there are three main areas - data hygiene, forecasting, and exec readouts - we focus on to create transparency and accountability with my Sales Ops team at Intercom. Establish standards and enforce them for data hygiene - as I have described elsewhere in the AMA, we have expectations, a series of reports on hygiene compliance, and a weekly "cleanup" process that creates visibility into data quality and a means for sales teams to fix it. Drive good process for forecasting - also described ...Read More

    1,526 Views

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