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How do you approach budgeting tradeoffs between demand gen programs and SDR headcount?

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  1. Katie Harkins
    Katie Harkins

    Glide VP of Sales • 4mo

    I've seen this be a nuclear explosion to a sales org. Our revenue operations team tripled the size of the SDR team without consulting how we were going to triple the size of our MQLs and SQLs with our Marketing team. You have to make sure AEs want more at bats, conversion rates and strong and SDRs are efficient before you invest in deman generation. Don't hire more hunterst if there's no forest. The uncomfortable answer to this is sometimes it's not more budget or more headcount that fixes the p ...Read More

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