Glide VP of Sales • 4mo
Remember to test early & test often. Every test must answer: What hypothesis are we testing? What metric moves if we’re right? What happens if we’re wrong? There shouldn't be any ambiguity. Do you have a definied audience, variable, expected outcome and measurable impact? Don't change six things at once. It's one major variable at a time. It's ok to create an experiment brief with your Sales, Marketing & Revenue Operations Team. This keeps it simple, documented and visible. Don't punish ...Read More
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