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How do you effectively communicate the value of your product or service to large, complex organizations?

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2 Answers
Discovery Tactics
  1. Adam Wainwright
    Adam Wainwright

    HubSpot GTM Leader | Building Products that help Sales teams win | Formerly Clari, CallidusCloud (SAP), Selectica CPQ, Cacheflow • 1y

    Communicating value effectively isn't about having the perfect pitch. It's about having a system that enables you to drive credibility, identify real pain, and maintain momentum throughout the journey. Here are the core considerations to include in your system: Establish credibility – Be someone worth listening to, early on. This means coming prepared, demonstrating expertise, and speaking their language. Credibility is earned by showing you understand their industry, challenges, and the outcome ...Read More

    681 Views
  2. Sarah Mercedes (Osborne)
    Sarah Mercedes (Osborne)

    HubSpot Director of Sales • 2y

    First, you need to understand who your ideal customers are, what they are about, their typical challenges and what success means to them. Then, you need to understand how your product can align to address those challenges and/or support their success. It's critical that you understand who your ideal customers are, so you can articulate the value of your product in their language and within their context.

    1,801 Views

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