Glide VP of Sales • 4mo
Content doesn’t fail because Marketing is lazy. It fails because no one owns the lifecycle. First I recommend mapping content to the buying journey. Audit every asset and make sure it answers the question, "What stage does this help my prospect move forward?" The best content is stage accelerators. Never send a naked email. There is a customer story or pdf that can help move your prospect forward. In your next 1:1 dare you to ask AEs, "What do prospects keep asking for that we don't have?" Measu ...Read More
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