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What are some examples of "quick wins" you should aim for in the first 90 days?

Tim Britt
Freshworks Senior Director of Channels EuropeApril 11

In the first 90 days as a sales leader, focusing on "quick wins" can help demonstrate early success and build momentum for long-term growth. Here are some examples of quick wins you should aim for:

  1. Process Optimisation:

    • Identify inefficiencies in the sales process and implement quick fixes to streamline workflows.

    • Automate manual tasks or paperwork to free up time for sales reps to focus on selling activities.

  2. Low-Hanging Fruit:

    • Identify and prioritise leads or opportunities that are close to conversion and focus efforts on closing these deals quickly.

    • Reach out to dormant or inactive accounts to re-engage them and generate immediate revenue.

  3. Sales Training and Coaching:

    • Provide targeted training or coaching sessions to address common sales challenges or objections.

    • Share best practices and success stories to inspire and motivate the sales team.

  4. Pipeline Management:

    • Review the sales pipeline and prioritise high-probability opportunities that are likely to close within the next 30-60 days.

    • Provide guidance and support to sales reps to help them move deals through the pipeline more efficiently.

  5. Cross-Selling and Upselling:

    • Identify opportunities to cross-sell or upsell additional products or services to existing customers.

    • Develop targeted campaigns or promotions to encourage repeat business and increase average deal size.

  6. Customer Feedback and Satisfaction:

    • Reach out to recent customers to gather feedback on their experience and satisfaction with the product or service.

    • Address any concerns or issues raised by customers quickly to improve retention and loyalty.

  7. Sales Collateral and Resources:

    • Develop or update sales collateral, presentations, and resources to support sales efforts.

    • Provide reps with tools and materials they can use to effectively communicate the value proposition and overcome objections.

  8. Team Alignment and Collaboration:

    • Foster a culture of collaboration and teamwork by organizing cross-functional meetings or brainstorming sessions.

    • Identify opportunities for synergy between sales and other departments, such as marketing or customer success, to improve overall performance.

  9. Performance Tracking and Accountability:

    • Implement systems or processes to track sales performance and hold reps accountable for meeting targets.

    • Celebrate early successes and recognise top performers to boost morale and motivation within the team.

By focusing on these quick wins in the first 90 days, you can demonstrate your effectiveness as a sales leader, build confidence within the team, and lay the groundwork for sustained success in the future.

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