Sharebird

What governance do you use for messaging or positioning changes (e.g., approvals, rollout, versioning)?

Answer
1 Answers
  1. Katie Harkins
    Katie Harkins

    Glide VP of Sales • 4mo

    After 20+ years of watching chaos unfold, a clear approval framework is necessary when you're massaging changes. Product --> Product Marketing --> Sales Leadership --> Customer Success/Renewal Managers. There sholdn't be any whisper campaigns. What's changing and why? Before and after examples are most definitely needed. Sales Teams usually need sales talk tracks and how they should craft their messaging. Any updates on objection hanging and updates in collateral + DATE of execution. Wh ...Read More

    384 Views

Related Ask Me Anything Sessions

Top Sales Mentors