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What is your process for sharing objection trends and win/loss insights with Product Marketing?

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  1. Katie Harkins
    Katie Harkins

    Glide VP of Sales • 4mo

    You can't share enough. Objections and post mortems are my love language. If the Product Marketing Team and Sales teams are only talking at QBRs, you've already lost. I remember inviting my VP of Product Marketing to my QBR in San Francisco and he came out of it learning more than teaching us. That moment of shock on his face will stick with me forever. He said, "I should do this more often." If you wait to long to share objection trends and win/loss insights, they spoil like berries left in the ...Read More

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