What types of industry trends or product focused data do you leverage to align to a pain point during the discovery process? And what do you lead with?

I'll start with the 2nd question first... Personally, I coach my team that leading with a well positioned "suggestive discovery" question is the most effective at openin...

An interesting first question, and one that assumes pain points and value language is completely understood - Let's do this insted. I'll give you my recipe for building a...