How do you get Brand and/or PR teams onboard with new messaging?
4 Answers
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 5y
One really interesting technique I have used is to start by writing a press release for any new major message update. Or for a major launch. This puts the brand/PR team ...
541 Views
Arcade.dev Head of Marketing • 4y
Similar to how you need to enable sales when you roll out new messaging, you need to enable your marketing partners as well, especially if they're part of a cross-functio...
778 Views
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Confluent, Twilio, ActiveCampaign
Involve them early, and involve them often. People often construe a tension between brand and product marketing when in fact they're often part of the same team. To parap...
1254 Views
Demandbase Director of Product Marketing • 3y
When you're crafting new messaging, it's always good to start from a framework that includes your benefit and positioning but also answers the question of why now. Subst...
411 Views
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How do you get internal teams to adopt new messaging?What's a great and solid way to begin the process of writing compelling messaging for those who are new to pmm?What are some of the best messaging 'success stories' of your career?How would you recommend Product Marketing Managers improve their messaging skills? How do you get buy-in on your positioning and messaging from cross-functional partners?How does PMM work with brand marketing, and what are the deliverables you share with other teams crafting stories?