How do you get Brand and/or PR teams onboard with new messaging?
4 Answers
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 5y
One really interesting technique I have used is to start by writing a press release for any new major message update. Or for a major launch. This puts the brand/PR team ...
539 Views
Arcade.dev Head of Marketing • 4y
Similar to how you need to enable sales when you roll out new messaging, you need to enable your marketing partners as well, especially if they're part of a cross-functio...
776 Views
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Atlassian, Wiz, Splunk, Ting
Involve them early, and involve them often. People often construe a tension between brand and product marketing when in fact they're often part of the same team. To parap...
1254 Views
Demandbase Director of Product Marketing • 3y
When you're crafting new messaging, it's always good to start from a framework that includes your benefit and positioning but also answers the question of why now. Subst...
411 Views
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