How often do you refresh your messaging?

This will depend on the maturity of the product. If your product and target audience don’t change very much, you can look at doing annual refreshes. However, if you are w...

We are in a constant state of updating various messaging All The Time. In fact, we never feel like we are done. Our CEO, Tien Tzuo, tells us that the magic to good mess...

This is a GREAT question. Messaging is one of those things that everyone wants to influence too so that can be a challenge. We try not to update our messaging too often, ...

I'm a big fan of durable messaging and not updating messaging for each launch or moment. That isn't sustainable at scale - as your product mix or sales segments and regio...

You can't change messaging every quarter...it won't stick and you'll lose credibility internally/externally. Generally, you'll want any strategic messaging you put out to...

Keeping your messaging up to date is so critical both to ensure you stay relevant in the market and so your internal stakeholders like sales, success, and marketing are u...

There are two big "reasons" to refresh messaging: your product changes, or the market changes. When your product changes or you add new features, that's a pretty clear ti...