Cristina Sainati

Curious if you're asking about this because you're thinking of where to focus or how to structure a team. My answer is more from the perpsective of team structure, but h...

Yes! Before you can think about messaging though, two things have to be true. You need to know: Who you’re talking to - your target audienceHow they think about you - yo...

For us, the narrative didn’t click until we stopped trying to explain ourselves, and started making buyers feel understood. Honestly, it took a few tries for us to get th...