When you go from a single product company to a multi-product company, how do you successfully launch a cohesive narrative?
Figma Product Marketing • 4y
I believe the key to having a cohesive launch narrative comes down to putting your new product into context of your existing product(s). While each product will need its ...
2442 Views
Zendesk Director of Product Marketing • 3y
Great question. At some point in your career you will likely encounter this as your company grows its portfolio of products. Couple of tips that might help in this case t...
726 Views
Upcoming Event
Mastering Market Research
Splunk
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y
Going from single to multi-product is an exciting time. To build a cohesive narrative, it's important to begin with the foundation of product-market fit. Start asking and...
1718 Views
Guild Education Director of Product Marketing • 8mo
For us, the narrative didn’t click until we stopped trying to explain ourselves, and started making buyers feel understood. Honestly, it took a few tries for us to get th...
202 Views
Related Questions
How are product launches different in multi-product companies?What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?Do you theme your launches and do they level up to overall product themes? Also how often do you change those? AnHow do you decide what to include in a launch or tie products together if they're not necessarily around a common business problem or for a common persona?After an initial product launch, how do you think about the subsequent, smaller launches/updates? How does the strategy/channels/process change? How do you identify where smaller launches can be bundled into a bigger story?Can you share some good examples of end-to-end execution for a product launch?