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How do you differentiate product from portfolio marketing?
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Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • June 9
We did more portfolio marketing at Cisco/Juniper where we had many "cybersecurity" problems, whereas in early-stage start-ups and fewer product companies I feel it's more classic product marketing.
Portfolio is often more solution or suite level marketing. Strategy is almost business like (done at a higher level with more business level KPIs). You can use a portfolio (like a bundle) to give an individual product an advantage.
Product marketing has more direct competitive elements.
Other things like GTM level recommendations can be done across both.
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