We did more portfolio marketing at Cisco/Juniper where we had many "cybersecurity" problems, whereas in early-stage start-ups and fewer product companies I feel it's more classic product marketing. Portfolio is often more solution or suite level marketing. Strategy is almost business like (done at a higher level with more business level KPIs). You can use a portfolio (like a bundle) to give an individual product an advantage. Product marketing has more direct competitive elements. Other things ...Read More
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