Danny Vendrell

Two of the most important intangibles will be ownership and initiative. For PMM it plays out oftentimes in these three ways when going from a more junior role to leadership: Customer Insight: Be the one to own persona and market research and act as the voice of the customer internally, championing their perspective every chance you get. Be loud about it GTM Strategy: Move from execution to strategy-building. Find ways to add strategic value, find high leverage motions for your business/product/s ...Read More

"Do the job before you get the job" Most people wait for permission, a title, or a paycheck to start acting the part. My advice would be to start solving problems at the level above you now. i.e., if you want to be a leader, show leadership before someone hands you a team. When you do the job first, a few things happen: You build undeniable proof you can do it. You make your boss’s life easier. You eliminate the risk for them in promoting you. You’re not asking for opportunity, you’re earning it ...Read More

Lots of really great perspectives here already! To add something different I would say start thinking like a GM: Know your funnel inside and out. Understand pricing and packaging. Build strong opinions backed by data and conviction. Prioritize like a product owner. You’re not doing “campaigns.” You’re driving outcomes. I would say that 'do the job before you get the job' is framing that has helped me. Start to think about areas and opportunities where you can teach others. Share learnings, mento ...Read More