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What skills and qualifications are necessary to make the move from a Product Marketing Specialist to a Product Marketing Manager?

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2 Answers
  1. Lauren Hakim
    Lauren Hakim

    Zendesk Director of Product Marketing | AI • 1y

    Making the move from specialist to PMM is a lot about shifting from execution to ownership. As a specialist you may be building assets, delivering specific pieces of a project, strengthening your fundamental skills, etc. When you become a PMM, you start to own outcomes. Our career path at Zendesk is really clear on this. A PMM needs to show they can build messaging with less coaching, run focused launches, and proactively drive cross-functional projects without waiting for direction.  Someone re ...Read More

    1,609 Views
  2. Danny Vendrell
    Danny Vendrell

    FICO Director, Product Marketing | Formerly HubSpot, Meta • 1y

    Two of the most important intangibles will be ownership and initiative. For PMM it plays out oftentimes in these three ways when going from a more junior role to leadership: Customer Insight: Be the one to own persona and market research and act as the voice of the customer internally, championing their perspective every chance you get. Be loud about it GTM Strategy: Move from execution to strategy-building. Find ways to add strategic value, find high leverage motions for your business/product/s ...Read More

    278 Views

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