Zendesk Director of Product Marketing | AI • 1y
Making the move from specialist to PMM is a lot about shifting from execution to ownership. As a specialist you may be building assets, delivering specific pieces of a project, strengthening your fundamental skills, etc. When you become a PMM, you start to own outcomes. Our career path at Zendesk is really clear on this. A PMM needs to show they can build messaging with less coaching, run focused launches, and proactively drive cross-functional projects without waiting for direction. Someone re ...Read More