For someone working in product marketing, what would you deem most valuable in terms of upskilling to reach the manager level?
7 Answers
Treasure Data Director of Product Marketing • 11mo
If I had to boil it down, I’d say the most valuable upskilling to reach the manager level in PMM is about:Building influence across functions - because of course!Learning...
412 Views
These are in somewhat prioritized order:First, be excellent at your craft. As a manager, you need to coach others to reach their fullest potential and to meet business ex...
1567 Views
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Atlassian VP of Product Marketing • 1y
Product marketers need to be great storytellers for their products, but also for themselves. Internal communications, cross-functional collaboration, and executive comms ...
2346 Views
Eventbrite Global Head of Marketplace Marketing • 1y
The competencies that moves one from individual contributor to manager are not unique to Product Marketing. What is unique is how these are applied, within the PMM scope ...
1552 Views
Webflow Chief Marketing Officer • 1y
Building your path to product marketing management requires focusing on two critical areas - and I'll share what I've found works best based on my experience. First, it's...
1259 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 1y
To become a PMM manager, I would:- Demonstrate that you can lead people, even if you aren't a manager. That means leading by influence and leading strategy. Come up with ...
1003 Views
FICO Director, Product Marketing | Formerly HubSpot, Meta • 1y
Lots of really great perspectives here already! To add something different I would say start thinking like a GM:Know your funnel inside and out.Understand pricing and pac...
205 Views
Related Questions
How have you set yourself up for promotion at a company? How do you think about “managing up” as your career develops (i.e. balancing demonstrating your strategy and seeking the necessary direction from leaders)?What is the best way to show I have the skills to become a product marketer? If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?How is the market for Product Marketing jobs looking as compared to Product Management jobs. The forums say Product Marketing jobs are easier to get into, but I see tons of Product Management jobs in the boards. What is your sense?What would be the best roadmap to become a successful PMM?