How do you get alignment across the org in the story and messaging?

Alignment across the org is critical to having strong internal and external messaging. I take these steps to gain org-wide alignment:Identify executive/key stakeholders &...

A critical yet incredibly hard part of messaging--especially in fast-paced industries like tech where it feels like things are always changing AND "shiny object" syndrome...

If your executives and cross-functional stakeholders can see their fingerprints on the narrative and messaging as it develops, they will be more likely to endorse and ado...

Note: I give a much more detailed answer on how we recently approached this at SurveyMonkey here: https://sharebird.com/h/product-marketing/q/what-strategy-do-you-use-to-...

This is an excellent question because the answer seems easier than the reality. It's easy for PMM to think, "We're PMM, so we get to decide our messaging, and we don't re...

Bring in cross-functional teams early in the process—Sales, Marketing, Product, Customer Success, and Executive Leadership—so they have a say in shaping the story. Engagi...

Aligning the organization on story and messaging comes down to collaboration, clarity, and consistency. Here's how to nail it:Get everyone involved early and often.Bring ...

Eileen, Jeremy, and Michele have given strong process frameworks here. What I'd add is the pattern I've seen fail repeatedly in enterprise orgs, even when all the right p...