How do you decide between the core vs. the non core offerings when doing messaging?
2 Answers
Asana Director of Product Marketing | Formerly Google • 1y
When deciding between which offerings to surface in messaging, I consider these factors:Target audience: What do they care about and why?Differentiators: What does our so...
16191 Views
Resolve AI Product Marketing | Formerly Google • 1y
At its core, the decision between emphasizing core vs. non-core offerings in messaging boils down to alignment with your product's positioning. Remember, the goal is to c...
7629 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch? How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used? How do you approach messaging for a technical audience vs for a non-technical audience?What testing frameworks help evaluate the effectiveness of messaging for a launch?What messaging frameworks are best-in-class?What are some common Messaging mistakes you see Product Marketers make?