Asana Director of Product Marketing | Formerly Google • 1y
When deciding between which offerings to surface in messaging, I consider these factors:
Target audience: What do they care about and why?
Differentiators: What does our solution uniquely offer?
Customer sentiment: What are users most excited about?
The answers to these questions help me hone in on the value I’d highlight to pique the curiosity of potential customers!
Resolve AI Product Marketing | Formerly Google • 1y
At its core, the decision between emphasizing core vs. non-core offerings in messaging boils down to alignment with your product's positioning. Remember, the goal is to create a cohesive narrative that reinforces your positioning. Every message you send should contribute to the overall story you're telling about your product and its value to customers. Essentially, there are three types of new product capability innovations: Positioning-creating: These are game-changers. They fundamentally alter ...Read More
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