Emily Rugaber

VP of Marketing (previously Head of Product Marketing), Thanx

Content

What is your favorite product marketing interview question and the best answer you've heard?

Emily Rugaber

Thanx VP of Marketing (previously Head of Product Marketing) • 7y

Here are a few of the questions that I like to ask: - Tell me about a time that you influenced the product direction. - How do you define the role of product marketing? ...

3133 Views

Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

Emily Rugaber

Thanx VP of Marketing (previously Head of Product Marketing) • 7y

- It's all about being able to tell a story about how your previous experience tracks to what you want to do- B2B and B2C are converging a bit so I think the skills are d...

983 Views

How do you stay on top of competitors when it's a crowded market and things are changing every day?

Emily Rugaber

Thanx VP of Marketing (previously Head of Product Marketing) • 7y

In addition to the above, I also like Owler and LinkedIn Sales Navigator for keeping on top of news and updates. I allocate one team member to focus on competitive and t...

630 Views