Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

Yes the skill sets are very transferable from B2B to B2C! As mentioned above the fundamentals are very much the same its the execution that can look quite different. B2B and B2C are both are incredibl

There are multiple factors you could use to determine where to build a deeper focus but I don’t necessarily think that you have to make such a firm pick. There are definitely nuances between the two r

I've thought about this a lot as I've worked across both B2B and B2C and wondered if it makes sense to specialize and how transferrable skills are. This is also something I've asked many leaders and m

There’s no singular answer to this one. It truly depends on what your goals and ambitions are for your marketing career. For instance, some people just really like the type of work they get to do on

I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C.  I think Marketing is evolving so quickly that you can learn extreme

I spent some time in B2C before transitioning to B2B - I did so easily by transitioning into a PLG B2B company. My skills were more product-focused, so I was able to apply those same skills for retent

- It's all about being able to tell a story about how your previous experience tracks to what you want to do- B2B and B2C are converging a bit so I think the skills are definitely transferrable. It mi