Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C. I think Marketing is evolving so quic...
2655 Views
hims & hers Senior Director of Product Marketing & Development - Team lead • 3y
There are multiple factors you could use to determine where to build a deeper focus but I don’t necessarily think that you have to make such a firm pick. There are defini...
1451 Views
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Ethos VP Marketing | Formerly Meta, Microsoft • 4y
I've thought about this a lot as I've worked across both B2B and B2C and wondered if it makes sense to specialize and how transferrable skills are. This is also something...
680 Views
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
There’s no singular answer to this one. It truly depends on what your goals and ambitions are for your marketing career. For instance, some people just really like the t...
561 Views
Origin VP of Marketing | Formerly Uber • 3y
Yes the skill sets are very transferable from B2B to B2C! As mentioned above the fundamentals are very much the same its the execution that can look quite different. B2B ...
1451 Views
Moloco Product Marketing Director • 2y
Skills are ABSOLUTELY transferrable! Being the voice of the customer, influencing product development, building positioning & messaging and leading GTM are all transf...
550 Views
Thanx VP of Marketing (previously Head of Product Marketing) • 7y
- It's all about being able to tell a story about how your previous experience tracks to what you want to do- B2B and B2C are converging a bit so I think the skills are d...
983 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
I spent some time in B2C before transitioning to B2B - I did so easily by transitioning into a PLG B2B company. My skills were more product-focused, so I was able to appl...
448 Views
Related Questions
What differentiation in skills and experience do you see between B2B and B2C product marketing? Why is there so little focus on B2C Product Marketing?What do you look for in an application for a PMM role from someone who is coming from an adjacent field, e.g sales or partnerships?How can I get into B2B SaaS product marketing from my current B2B SaaS Solution Engineer role? Could you highlight the transferable skills and gaps you see in this case. How to address the gaps? What is the best way to practice Product Marketing on your own project? And what online resources you recommend? Thank you!If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?