How do you stay on top of competitors when it's a crowded market and things are changing every day?

Ongoing: Google alerts to get pushed industry and/or competitive content, subscribing to your competitors lead gen lists, reading earnings call transcripts. From existing customers, (SAM teams can hel

There's no silver bullet here because this really does involve setting aside time, especially when CI is not the only part of your job. You can set aside 1-2 hours once a week to do deep dives into yo

I'll start by saying - having a solid competitive positioning framework with a few buckets for your entire universe of competitors helps immensely. I think this is the only way to build a competitive

Limit the competitors you track to ~8 - 10 of the TOP competitors that are impacting revenue most. Yes, we should still be keeping a pulse and maintaining awareness of other vendors. But we can't REA

There are many ways to stay on top of competitive intel. If you have the budget and a clear use case, use a tool like Klue to help gather intel, and disperse it in your existing channels. Other ways I

Here are some ways I've tackled this with my teams: It is important to establish a cadence for your competitive research. How often is actually achievable based on your resources/bandwidth? Do you ha

Similar to an earlier question: (1) define and tier your competitors, (2) determine the competitive assets you need, (3) set your cadence, (4) invest in a Competitive Intelligence platform, and (5) bl

This is going to sound like a product management (not marketing) answer, but if things are truly moving that quickly -- new competitors, new use cases, new feature requirements -- the best way to stay

Oftentimes the day-to-day of changes can be "noisy", so try to not get too caught-up in the everyday changes. If a competitor is having a major product launch, or doing a complete rebrand -- then abso

In B2B: Make sure your sales team is activated to share information with you. Much important competitive information will not be public, and your sales reps are in the best position to hear about and

@Ellie Mirman has the right idea, in terms of broad, general principles to apply. My personal bias is against following every release and customer move because it sets one up to play a capability-leve

This depends on the necessary level of detail. We use Google Alerts + an internal Slack channel for ongoing monitoring. As for in-depth analysis, Crunchbase, Angel.co, G2Crowd, Capterra, LinkedIn, Gla

Google Alerts are a great way to keep up on content that your competitors are posting. I have a weekly digest email that's delivered to my inbox with my top 6-7 competitors.  If you have the resources

In addition to the above, I also like Owler and LinkedIn Sales Navigator for keeping on top of news and updates. I allocate one team member to focus on competitive and then that individual curates th

Depending on the outcomes desired (360* view of competition, product knowledge, pricing, positioning, etc.) there are a lot of different way to stay on top of a lot of different data points. In additi

RSS feed fed to a slack channel that I review each week. Also, I have alerts setup for key competitor pages (home, pricing, etc...) that notifiy me of any significant changes.

1. Automate as much of the research / data collection as possible. (I'm biased, but I think Crayon does the best job of capturing competitive moves across millions of sources.) Honestly, this should b

Something like Talkwalker Alerts is free like Google Alerts and much more flexible. If you are ready to get serious, something like Crayon from Ellie (above) or Kompyte can be helpful.  That said, I'

Once you get the insights (from the different methods that the other answers have already shared), it will help to crystalize important changes in competitive deck so that sales and other customer-fac