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All related (37)
Christina Lhi
Head Of Product Marketing at Square September 15
Ongoing: Google alerts to get pushed industry and/or competitive content, subscribing to your competitors lead gen lists, reading earnings call transcripts. From existing customers, (SAM teams can hel
Ambika Aggarwal
Director of Product Marketing at Culture Amp September 24
There's no silver bullet here because this really does involve setting aside time, especially when CI is not the only part of your job. You can set aside 1-2 hours once a week to do deep dives into yo
Joe Abbott
Head of Product Marketing at Ramp | Formerly Zendesk, ThoughtSpot, OracleJune 23
I'll start by saying - having a solid competitive positioning framework with a few buckets for your entire universe of competitors helps immensely. I think this is the only way to build a competitive
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 19
Limit the competitors you track to ~8 - 10 of the TOP competitors that are impacting revenue most. Yes, we should still be keeping a pulse and maintaining awareness of other vendors. But we can't REA
Harsha Kalapala
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, WalmartJuly 7
There are many ways to stay on top of competitive intel. If you have the budget and a clear use case, use a tool like Klue to help gather intel, and disperse it in your existing channels. Other ways I
Sarah Din
VP of Product Marketing at Quickbase August 13
Here are some ways I've tackled this with my teams: It is important to establish a cadence for your competitive research. How often is actually achievable based on your resources/bandwidth? Do you ha
Marina Ben-Zvi
Sr. Director, Product Marketing at Productboard December 15
Similar to an earlier question: (1) define and tier your competitors, (2) determine the competitive assets you need, (3) set your cadence, (4) invest in a Competitive Intelligence platform, and (5) bl
Grant Shirk
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few.April 14
This is going to sound like a product management (not marketing) answer, but if things are truly moving that quickly -- new competitors, new use cases, new feature requirements -- the best way to stay
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMAugust 5
Oftentimes the day-to-day of changes can be "noisy", so try to not get too caught-up in the everyday changes. If a competitor is having a major product launch, or doing a complete rebrand -- then abso
Steve Feyer
Product Marketing Director at Eightfold March 1
In B2B: Make sure your sales team is activated to share information with you. Much important competitive information will not be public, and your sales reps are in the best position to hear about and
Daniel Palay
Head Of Product Marketing at 3Gtms March 3
@Ellie Mirman has the right idea, in terms of broad, general principles to apply. My personal bias is against following every release and customer move because it sets one up to play a capability-leve
Max A.
Director of Product Marketing at PandaDoc July 19
This depends on the necessary level of detail. We use Google Alerts + an internal Slack channel for ongoing monitoring. As for in-depth analysis, Crunchbase,, G2Crowd, Capterra, LinkedIn, Gla
James Winter
VP of Marketing at Spekit August 15
Google Alerts are a great way to keep up on content that your competitors are posting. I have a weekly digest email that's delivered to my inbox with my top 6-7 competitors.  If you have the resources
Emily Rugaber
VP of Marketing (previously Head of Product Marketing) at Thanx July 6
In addition to the above, I also like Owler and LinkedIn Sales Navigator for keeping on top of news and updates. I allocate one team member to focus on competitive and then that individual curates th
Fiona Finn
Director of Product Marketing at June 29
Depending on the outcomes desired (360* view of competition, product knowledge, pricing, positioning, etc.) there are a lot of different way to stay on top of a lot of different data points. In additi
Josh Colter
Head of Marketing at Woven July 28
RSS feed fed to a slack channel that I review each week. Also, I have alerts setup for key competitor pages (home, pricing, etc...) that notifiy me of any significant changes.
Ellie Mirman
Chief Marketing Officer at Crayon August 3
1. Automate as much of the research / data collection as possible. (I'm biased, but I think Crayon does the best job of capturing competitive moves across millions of sources.) Honestly, this should b
Brady Jensen
Principal at Aggregate Insights November 2
Something like Talkwalker Alerts is free like Google Alerts and much more flexible. If you are ready to get serious, something like Crayon from Ellie (above) or Kompyte can be helpful.  That said, I'
Gaurav Harode
Founder at Enablix November 7
Once you get the insights (from the different methods that the other answers have already shared), it will help to crystalize important changes in competitive deck so that sales and other customer-fac