Felicity Coghlan

I've created tier systems for many companies now and one nuance I've picked up is it's important to consider your audiences and shape a tier system around them too. For example, in my current company we have very distinct buyers vs users. I found it important to recognise this in my launch planning as some launches are more impactful for buyers while others are more important for users. This might seem like a small difference, but it actually requires very different internal enablement since buy ...Read More

Of course it is super important to have the typical KPIs in place to measure how successful a launch performs -but one thing I've also started to think about it is the more holistic measures of success. For example, when I came into my current business launches weren't really planned at all. In fact, product would often surprise the rest of the business with features no one knew were coming let alone prepared to tell customers about. Therefore, a creating a successful launch meant one that inter ...Read More