Felicity Coghlan

I've created tier systems for many companies now and one nuance I've picked up is it's important to consider your audiences and shape a tier system around them too. For e...

One that I think we are all guilty of (myself included!) - don't forget to check back on how the feature is performing 30/60/90/180 days after the launch. It's so easy to...

Of course it is super important to have the typical KPIs in place to measure how successful a launch performs -but one thing I've also started to think about it is the m...