What's the 'do not miss' piece of advice to give for PMM's for product launches?
Shopify Senior Product Marketing Lead • 1y
My best 'do not miss' piece of advice for product launches to make sure that your product positioning is solid and differentiated. It needs to be rooted in specific benef...
736 Views
Wiz Senior Director Product Marketing • 1y
Make sure you are clearly aligned on an impact-oriented goal for your launch, e.g. Is this intended to help you improve win rates? Get more at-bats? Open more TAM? Then, ...
870 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y
As a self-professed planner, my top piece of advice is to make sure you stay on top of things with some sort of tracking mechanism, whatever works best for you. That said...
543 Views
Amperity Vice President Product & Customer Marketing, Competive Intelligence | Formerly Amazon, Qualtrics, SAP, DreamBox Learning, Carnegie Learning • 2y
This is a great question! There are three areas that I believe are crucial to launches, and to being an effective product marketer overall. The first is to really get to...
1283 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
No launch is the same. A Bill of Materials checklist is nice, but no launch should ever map 1:1 with your checklist. Use it as a starting point, but flex items on or off ...
1350 Views
Ethos VP Marketing | Formerly Meta, Microsoft • 2y
Find the magic in the launch. It's so easy to go through the checklist of activities and spend months getting every little detail right for a launch, that we sometimes ge...
812 Views
Glean Senior Product Marketing Manager • 1y
One that I think we are all guilty of (myself included!) - don't forget to check back on how the feature is performing 30/60/90/180 days after the launch. It's so easy to...
190 Views
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