How do you tier your launches, and what KPI's do you assign to each tier?

Having a documented tiering system across your full PMM organization is really important for a few reasons — it helps create consistency across marketers who might be wor...

I've tried so many tiering methods! One that's working really well for us right now is something we made up based on the audience that "needs to know": Go Big, Tell Sales...

I'm going to break this out into two questions: How do you tier launches?Launches are tiered based on business impact (yes, I know, very "captain obvious.") My whole poin...

Most product marketers I've worked with are tuned in to new feature releases or creating effective comms for upcoming product improvements. For a product launch, however,...

There are so many good responses to launch tiering here. I am going to focus on KPIs in my response here I broadly categorize launch KPIs into three parts - Engagement, ...

Introducing a well-defined tiering system within the PMM organization presents a myriad of advantages, encompassing enhanced consistency, improved efficiency, clear expec...

I’ve seen many methods out there but what worked best for me in past companies was a category structure based on customer impact (taking into account existing and potenti...

I've done this a few different ways in the past. One way is by partnering with Product Management to grade a release item and then assign a launch level to a release base...

I've created tier systems for many companies now and one nuance I've picked up is it's important to consider your audiences and shape a tier system around them too. For e...

This question is very similar to this other answer so I'm sharing my answer from there here too:At Zendesk, we use a launch template that includes key workstreams and tea...